Chief Revenue Officer (CRO) — Industrial Channel (Manufacturers’ Rep Model)

Company: AsBuilt

Location: Flexible (North America) • Travel ~20%

Type: Full-time, Executive

About AsBuilt

AsBuilt is scaling a first-of-its-kind channel strategy in industrial services: recruiting and

enabling independent manufacturers’ rep companies to sell a complex, high-value

technical offering across multiple industrial verticals. We’re pioneers in this model and

are building it out nationally.

The Role

We’re hiring a Chief Revenue Officer to architect, lead, and continually optimize this rep-

driven revenue engine. You’ll own rep firm recruiting (with a high bar and ongoing

replacement of low performers), enablement, inside sales/proposals, marketing

alignment, forecasting, executive relationships—and the people strategy to scale the

organization that supports it.

What You'll Do

Rep Channel Recruitment & Coverage

Source, vet, contract, and onboard industrial rep companies across power

generation, manufacturing, wastewater, and heavy industry.

Maintain a constant recruiting pipeline to expand coverage and replace

underperforming firms.

Define territories, compensation structures, performance service level

agreements, and partner agreements.

Enablement, Training & Support

Build repeatable training programs, playbooks, talk tracks, and pricing guidance

tailored to vertical use cases.

Run Quarterly Business Reviews, ride-alongs, and pipeline reviews; provide

timely technical and commercial support to hit goals.

Drive Revenue Through the Channel

Set quotas and own attainment by firm, territory, and vertical.
Implement performance scorecards, incentives/SPIFFs, and upgrade/churn

decisions based on data.

Inside Sales & Proposals

Lead inside sales to qualify, scope, generate proposals, and close in coordination

with reps and delivery.

Standardize SOWs/estimates, approval workflows, and margin guardrails.

Client Interaction & Delivery Alignment

Join key pursuits to clarify project goals, align scope/deliverables, and ensure a

clean handoff to operations.

Sponsor strategic accounts; proactively manage risk to protect timeline, quality,

and margin.

Marketing Partnership

Ensure reps have current materials (vertical web pages, case studies, decks,

samples, outreach sequences).

Feed market intel to marketing for targeted campaigns and demand generation.

Org Design & Team Building (New)

Build and scale the revenue organization required to support a growing rep

network, including:

Channel/Partner Managers (coverage, performance, expansion)
Sales Enablement (training, certifications, content)
Inside Sales / Proposal Desk (qualification, estimating, closing)
Revenue Operations (CRM, forecasting, analytics, compensation)
Partner Marketing (campaigns, assets, events)
Create a capacity model (e.g., partner manager-to-rep firm ratios) and

headcount plan aligned to pipeline and bookings targets.

Own recruiting profiles, interview loops, and performance management for all

revenue roles.

Forecasting & RevOps

Own revenue, bookings, and gross margin targets.
Stand up CRM discipline (Salesforce), forecasting cadence, territory planning,

pricing strategy, and comp plans.

What Success Looks Like (KPIs)

Revenue growth and quota attainment by rep firm and vertical
Pipeline coverage (3–4×), stage conversion, win rate
Rep productivity, healthy churn (proactive upgrades), and territory coverage
Proposal throughput and cycle time; adherence to margin guardrails
Client satisfaction (Net Promoter Score/Customer Satisfaction Score) and

expansion

Team scale metrics: time-to-hire and time-to-ramp, enablement certification rates,

partner manager-to-rep ratios, CRM hygiene and forecast accuracy

What You Bring

10+ years in B2B industrial/technical services or solutions; 5+ years leading

manufacturers’ rep networks across multiple verticals.

Proven ability to recruit, ramp, and replace rep firms to scale revenue quickly and

predictably.

Experience building revenue teams (channel, enablement, inside sales, Revenue

Operations) and operating them with clear capacity models.

Mastery of sales process design, partner agreements, pricing, and executive deal

support.

Hands-on leadership: can coach calls, build decks, and close complex deals.
CRM fluency (Salesforce) and a data-driven operating rhythm; exceptional

communication.

Compensation & Benefits

Competitive executive base + aggressive variable tied to revenue and gross

margin

Comprehensive benefits
Covered travel expenses

How to Apply

Send your resume/LinkedIn and a brief note on a rep network and revenue org you built

or turned around (with year-one results) to careers@asbuilt3d.com with subject “CRO

— Industrial Channel.”

AsBuilt

New Jobs

Chief Revenue Officer