Chief Revenue Officer (CRO) — Industrial Channel (Manufacturers’ Rep Model)
Company: AsBuilt
Location: Flexible (North America) • Travel ~20%
Type: Full-time, Executive
About AsBuilt
AsBuilt is scaling a first-of-its-kind channel strategy in industrial services: recruiting and
enabling independent manufacturers’ rep companies to sell a complex, high-value
technical offering across multiple industrial verticals. We’re pioneers in this model and
are building it out nationally.
The Role
We’re hiring a Chief Revenue Officer to architect, lead, and continually optimize this rep-
driven revenue engine. You’ll own rep firm recruiting (with a high bar and ongoing
replacement of low performers), enablement, inside sales/proposals, marketing
alignment, forecasting, executive relationships—and the people strategy to scale the
organization that supports it.
What You'll Do
Rep Channel Recruitment & Coverage
- Source, vet, contract, and onboard industrial rep companies across power
generation, manufacturing, wastewater, and heavy industry.
- Maintain a constant recruiting pipeline to expand coverage and replace
underperforming firms.
- Define territories, compensation structures, performance service level
agreements, and partner agreements.
Enablement, Training & Support
- Build repeatable training programs, playbooks, talk tracks, and pricing guidance
tailored to vertical use cases.
- Run Quarterly Business Reviews, ride-alongs, and pipeline reviews; provide
timely technical and commercial support to hit goals.
Drive Revenue Through the Channel
- Set quotas and own attainment by firm, territory, and vertical.
- Implement performance scorecards, incentives/SPIFFs, and upgrade/churn
decisions based on data.
Inside Sales & Proposals
- Lead inside sales to qualify, scope, generate proposals, and close in coordination
with reps and delivery.
- Standardize SOWs/estimates, approval workflows, and margin guardrails.
Client Interaction & Delivery Alignment
- Join key pursuits to clarify project goals, align scope/deliverables, and ensure a
clean handoff to operations.
- Sponsor strategic accounts; proactively manage risk to protect timeline, quality,
and margin.
Marketing Partnership
- Ensure reps have current materials (vertical web pages, case studies, decks,
samples, outreach sequences).
- Feed market intel to marketing for targeted campaigns and demand generation.
Org Design & Team Building (New)
- Build and scale the revenue organization required to support a growing rep
network, including:
- Channel/Partner Managers (coverage, performance, expansion)
- Sales Enablement (training, certifications, content)
- Inside Sales / Proposal Desk (qualification, estimating, closing)
- Revenue Operations (CRM, forecasting, analytics, compensation)
- Partner Marketing (campaigns, assets, events)
- Create a capacity model (e.g., partner manager-to-rep firm ratios) and
headcount plan aligned to pipeline and bookings targets.
- Own recruiting profiles, interview loops, and performance management for all
revenue roles.
Forecasting & RevOps
- Own revenue, bookings, and gross margin targets.
- Stand up CRM discipline (Salesforce), forecasting cadence, territory planning,
pricing strategy, and comp plans.
What Success Looks Like (KPIs)
- Revenue growth and quota attainment by rep firm and vertical
- Pipeline coverage (3–4×), stage conversion, win rate
- Rep productivity, healthy churn (proactive upgrades), and territory coverage
- Proposal throughput and cycle time; adherence to margin guardrails
- Client satisfaction (Net Promoter Score/Customer Satisfaction Score) and
expansion
- Team scale metrics: time-to-hire and time-to-ramp, enablement certification rates,
partner manager-to-rep ratios, CRM hygiene and forecast accuracy
What You Bring
- 10+ years in B2B industrial/technical services or solutions; 5+ years leading
manufacturers’ rep networks across multiple verticals.
- Proven ability to recruit, ramp, and replace rep firms to scale revenue quickly and
predictably.
- Experience building revenue teams (channel, enablement, inside sales, Revenue
Operations) and operating them with clear capacity models.
- Mastery of sales process design, partner agreements, pricing, and executive deal
support.
- Hands-on leadership: can coach calls, build decks, and close complex deals.
- CRM fluency (Salesforce) and a data-driven operating rhythm; exceptional
communication.
Compensation & Benefits
- Competitive executive base + aggressive variable tied to revenue and gross
margin
- Comprehensive benefits
- Covered travel expenses
How to Apply
Send your resume/LinkedIn and a brief note on a rep network and revenue org you built
or turned around (with year-one results) to careers@asbuilt3d.com with subject “CRO
— Industrial Channel.”
