Role Type: Full time

Location: North Sydney (4 days work from office, Fridays WFH)

Compensation: Commensurates with Experience - we need high achievers

Autism 360 is redefining how families with children experiencing Autism receive support. Using a combination of digital layer (iOS, Android and Web) and allied health support, we're on a mission to bridge the accessibility and affordability gaps that currently exists in the market.

Why this role matters

You'll help shape a company that aims to redefine how parents of autistic children are supported, globally — through technology that actually respects their emotional reality.

We're looking for highly experienced Go To Market leaders with proven expertise of launching scaling digital product campaigns, ideally in a high-growth startup environment. Competitive salary to commensurate with experience. Equity options could be explored for high-achievers.

Experience with custom iOS & Android Apps highly preferred!

A successful candidate must be able totranslate Autism360's product vision into clear user journeys, messaging, and product-led growth (PLG) priorities - across both the digital and service funnels.

Key expectations from this role:

1. Product-led growth (PLG is the core skill)

Define and refine the core user journey:
Improve activation and retention in the app
Decide what gets built and what doesn't (given limited dev capacity)
Work closely with engineers to:
prioritise and manage feature/marketing changes
reduce cognitive overload for end users and develop habit loops
You don't need to design the UI, but you decide what UX problems matter.

Unified messaging (app + services)

Own the single narrative:
Autism360 is a digital therapeutic system — not "just therapy", not "just an app"
Ensure consistency across:
A360 iOS and Android app onboarding experiences
Marketing Landing pages and funnels
Social Media and Search based ads
Help with Founder-led content that is aligned to brand experience
Define:
Core value proposition for end users
Deliver on key promises made to users based on their product experiences
Cohort analysis and audience segments (parents at different stages of their Autism journey)

2. Go To Market Campaign funnels

Own GTM campaigns for:

App subscriptions
Hybrid Support Service (NDIS / private) leads
Review weekly performance for:
user activation
customer retention
Click to acquisition drop-off touch-points
Decide what should be tested and why
Brief execution support (media buyer / VA) clearly.
Support from Social Media to further the messaging.

Who you'll work with

Founder (vision, content, final decisions)
Lean engineering team (app + AI)
Media buyer / marketing ops support
You must be comfortable working with constraints that are typical to startups, such as resource, budgets, founder-led environment, etc

What success looks like in your first 90 days

Clear articulation of Autism360's core user journey
Cleaner onboarding and faster time-to-value in the app
Defined growth priorities (what to build next, what to pause)
One or two funnels working meaningfully better than before
Founder no longer firefighting marketing decisions daily

You are likely a good fit if:

You've worked in product-led SaaS, Health-tech, Fintech or subscription apps that are consumer facing
You have senior level experience with 5-8 years in strategic GTM roles including 2-3 years of product-led growth experience
You can think strategically and get into the weeds when needed
You're comfortable making decisions with imperfect data points
You're comfortable saying "No" to bad ideas - including to the founder - with reasoning
You care about impact, not just dashboards

Clinical background is not required. Understanding general user psychology and consumer jouney is.

You must have existing Australian work authorisation at the time of application.

You are NOT a good fit if:

You need big teams and huge corporate budgets to operate
You define yourself mainly as a "brand" or "ads" person. You must have strong understanding of technical constraints
Never worked in a digitally native (smartphone apps, AI) environment
You want to work in hierarchical 'department' style org structure
You're uncomfortable with ambiguity during early product lifecycle

Autism360

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