Role Type: Full time
Location: North Sydney (4 days work from office, Fridays WFH)
Compensation: Commensurates with Experience - we need high achievers
Autism 360 is redefining how families with children experiencing Autism receive support. Using a combination of digital layer (iOS, Android and Web) and allied health support, we're on a mission to bridge the accessibility and affordability gaps that currently exists in the market.
Why this role matters
You'll help shape a company that aims to redefine how parents of autistic children are supported, globally — through technology that actually respects their emotional reality.
We're looking for highly experienced Go To Market leaders with proven expertise of launching scaling digital product campaigns, ideally in a high-growth startup environment. Competitive salary to commensurate with experience. Equity options could be explored for high-achievers.
Experience with custom iOS & Android Apps highly preferred!
A successful candidate must be able totranslate Autism360's product vision into clear user journeys, messaging, and product-led growth (PLG) priorities - across both the digital and service funnels.
Key expectations from this role:
1. Product-led growth (PLG is the core skill)
- Define and refine the core user journey:
- Improve activation and retention in the app
- Decide what gets built and what doesn't (given limited dev capacity)
- Work closely with engineers to:
- prioritise and manage feature/marketing changes
- reduce cognitive overload for end users and develop habit loops
- You don't need to design the UI, but you decide what UX problems matter.
Unified messaging (app + services)
- Own the single narrative:
- Autism360 is a digital therapeutic system — not "just therapy", not "just an app"
- Ensure consistency across:
- A360 iOS and Android app onboarding experiences
- Marketing Landing pages and funnels
- Social Media and Search based ads
- Help with Founder-led content that is aligned to brand experience
- Define:
- Core value proposition for end users
- Deliver on key promises made to users based on their product experiences
- Cohort analysis and audience segments (parents at different stages of their Autism journey)
2. Go To Market Campaign funnels
Own GTM campaigns for:
- App subscriptions
- Hybrid Support Service (NDIS / private) leads
- Review weekly performance for:
- user activation
- customer retention
- Click to acquisition drop-off touch-points
- Decide what should be tested and why
- Brief execution support (media buyer / VA) clearly.
- Support from Social Media to further the messaging.
Who you'll work with
- Founder (vision, content, final decisions)
- Lean engineering team (app + AI)
- Media buyer / marketing ops support
- You must be comfortable working with constraints that are typical to startups, such as resource, budgets, founder-led environment, etc
What success looks like in your first 90 days
- Clear articulation of Autism360's core user journey
- Cleaner onboarding and faster time-to-value in the app
- Defined growth priorities (what to build next, what to pause)
- One or two funnels working meaningfully better than before
- Founder no longer firefighting marketing decisions daily
You are likely a good fit if:
- You've worked in product-led SaaS, Health-tech, Fintech or subscription apps that are consumer facing
- You have senior level experience with 5-8 years in strategic GTM roles including 2-3 years of product-led growth experience
- You can think strategically and get into the weeds when needed
- You're comfortable making decisions with imperfect data points
- You're comfortable saying "No" to bad ideas - including to the founder - with reasoning
- You care about impact, not just dashboards
Clinical background is not required. Understanding general user psychology and consumer jouney is.
You must have existing Australian work authorisation at the time of application.
You are NOT a good fit if:
- You need big teams and huge corporate budgets to operate
- You define yourself mainly as a "brand" or "ads" person. You must have strong understanding of technical constraints
- Never worked in a digitally native (smartphone apps, AI) environment
- You want to work in hierarchical 'department' style org structure
- You're uncomfortable with ambiguity during early product lifecycle
