Position Summary

The Chief Revenue Officer (CRO) serves as a member of the executive leadership team and is responsible for developing and executing the company-wide revenue strategy for DecisionHR. This role provides vision, leadership, and cross-functional alignment to drive sustainable revenue growth across PEO services including HR administration, payroll, benefits, compliance, and risk management solutions.

The CRO integrates sales, marketing, client retention, pricing strategy, and revenue operations to achieve revenue targets, increase market share, and maximize client lifetime value. The position reports directly to the CEO and plays a critical role in scaling the organization’s revenue performance in a competitive PEO marketplace.

Key Responsibilities

Revenue Strategy & Growth

Develop and execute long-term revenue strategy aligned with organizational goals.
Establish annual and multi-year revenue targets and growth plans.
Drive new business acquisition, demand generation, and market expansion strategies.
Identify new verticals, partnerships, and distribution channels to expand market penetration.
Align pricing strategies with market conditions and profitability objectives.

Sales Leadership

Lead and develop the sales organization, including territory strategy, compensation design, and performance management.
Establish KPIs and OKRs for sales performance, pipeline management, and conversion metrics.
Optimize sales structure to support scalable growth.
Implement forecasting models to improve revenue predictability.

Marketing & Demand Generation

Oversee demand generation strategy, brand positioning, and lead development programs.
Ensure marketing initiatives are aligned with sales objectives and revenue goals.
Utilize analytics to measure ROI and customer acquisition cost.

Client Retention & Revenue Optimization

Partner with operations and service teams to improve client retention and reduce churn.
Develop strategies to increase cross-sell and upsell opportunities.
Establish analytics and reporting frameworks to monitor revenue capture and operational efficiency.

Data & Analytics

Implement advanced revenue analytics, forecasting, and pricing analysis.
Monitor market trends, competitive positioning, and regulatory impacts within the PEO industry.
Use data-driven insights to identify operational deficiencies and growth opportunities.

Organizational Leadership

Serve as a strategic advisor to the CEO and executive team.
Drive cross-functional integration between sales, marketing, finance, and operations.
Lead change management initiatives to support scalable growth.
Develop and manage departmental budgets and revenue forecasts.

Competencies & Skills

Business Acumen
Business Analytics
Business Development
Cross-Functional Integration
Demand Forecasting & Demand Generation
KPI & OKR Management
Organizational Change Management
Strategic Planning & Strategy Development
Pricing Analysis
Budget Development & Budgetary Controls
ROI Analysis
Risk Management

Managerial Responsibilities

Executive-level leadership of sales and revenue functions
Staffing, hiring, and performance management
Compensation and pay decisions
Training and capability development
Budget ownership and financial oversight
Development of policies, processes, and performance standards

Qualifications

Master’s degree in Business, Finance, Marketing, or related field preferred
Progressive executive leadership experience in revenue, sales, or commercial strategy roles
Demonstrated experience developing and executing long-term business growth strategies
Experience in PEO, HR outsourcing, payroll services, insurance brokerage, or related B2B services strongly preferred
Expert-level knowledge of revenue forecasting, pricing strategy, and performance analytics

Bankers Financial Corporation

New Jobs

Chief Revenue Officer