Location: Vancouver, BC - Hybrid (office + remote)
Reports to Director of Sales
Full-Cycle Sales

About Baseline Payments

Baseline Payments is a Vancouver-based fintech company building the embedded payments and finance

automation infrastructure that powers modern B2B commerce. Our flagship product, JetPay, is a full

embedded payments API supporting EFT, ACH, and credit card — with white-label and sub-merchant

onboarding designed for platforms, SaaS companies, and enterprise software.

We help thousands of B2B businesses modernize how they get paid — streamlining payments, automating

accounts receivable, and integrating seamlessly into existing ERP and accounting workflows. With billions in annual processing volume and a growing footprint across North America, we are scaling rapidly and investingin our go-to-market function.

We operate as both a Payment Service Provider (PSP) and Money Services Business (MSB) on Adyen for

Platforms infrastructure. Our clients span manufacturing, professional services, logistics, SaaS, and more.

The Opportunity

This is a full-cycle sales role with real ownership. As a Go-to-Market Engineer at Baseline, you won’t be

handed a script and a list of numbers to dial — you’ll own your pipeline from first touch to closed deal. You’ll be selling solutions that genuinely solve painful problems: slow payments, manual AR processes,

disconnected workflows, and cash flow uncertainty.

You will work closely with our Director of Sales and the broader GTM team, using a modern sales tech stack to identify, engage, and convert B2B companies across North America who are ready to modernize how money moves through their business.

What You’ll Do

Full-Cycle Sales Execution

• Own the entire sales process — from sourcing and engaging new prospects to running discovery

calls, delivering demos, managing follow-ups, and closing deals.

• Build and maintain a healthy pipeline across multiple stages simultaneously, with disciplined CRM

hygiene throughout.

Prospecting

• Identify and target B2B companies across key verticals: manufacturing, construction, professional

services, advertising agencies, wholesale distribution, and more.

• Execute outbound across phone, email, LinkedIn, and automation tools using our core stack:

LinkedIn Sales Navigator, HubSpot, ZoomInfo, and Koncert.

• Leverage AI tools to research accounts, personalize messaging, and improve outreach quality and conversion rates.

Discovery & Qualification

• Lead initial conversations with curiosity and structure — uncovering pain points like slow collections,

manual AR processes, disconnected payment workflows, and cash flow pressure.

• Qualify prospects against our ICP and guide them through the value of Baseline’s payments and

finance automation solutions.

• Run product demos that connect features to real business outcomes, not just functionality.

Sales Tech & Automation

• Own your workflow in our GTM stack: LinkedIn Sales Navigator for prospecting, HubSpot for CRM

and sequencing, ZoomInfo for data enrichment, and Koncert.

• Use automation and AI tools to scale outreach without sacrificing personalization.

• Experiment, test, and iterate — bring a builder’s mindset to your process.

Feedback & Collaboration

• Work with sales leadership to refine messaging, campaign logic, and deal strategy based on real

outcomes.

• Log activities and track performance with discipline — your data helps shape the go-to-market

engine.

• Contribute to a team culture of transparency, shared learning, and continuous improvement.

Who You Are

• You are genuinely curious about technology — fintech, payments, and finance automation aren’t just

buzzwords to you.

• You have a builder’s mindset: you hypothesize, test, measure, and iterate on your own process.

• You write well and speak clearly — consultative, engaging.

• You are self-directed and thrive with ownership.

• You treat your pipeline like a product — always improving, always learning.

• You care about the outcomes of the businesses you sell to. Helping a CFO fix a broken AR process

actually matters to you.

• You’re comfortable operating in a fast-moving environment where the playbook is still being written.

What You Bring

Required

• 1–3 years in a B2B SaaS sales, SDR, or BDR role.

• Hands-on experience with CRM and outbound tools — HubSpot or Salesforce, LinkedIn Sales

Navigator, ZoomInfo, or equivalents.

• Strong written and verbal communication skills — clear, engaging, and consultative.

• Ability to understand and articulate technical and financial concepts (payments, AR automation,

integrations).

• Self-directed and goal-oriented — you manage your own pipeline while contributing to team success.

Bonus Points

• Fintech, payments, or finance automation experience.

• Power-user comfort with LinkedIn Sales Navigator, ZoomInfo, HubSpot, and Koncert.

• Hands-on use of AI productivity tools (ChatGPT, Claude, Perplexity, or AI-native sales platforms).

• Experience with video prospecting or inbound video marketing to engage prospects and fuel pipeline.

• Familiarity with payment and finance concepts: ACH, EFT, AR/AP automation, interchange, sub-

merchant models.

• Startup or scale-up experience.

• French language skills are an asset (we have a national presence).

Why Baseline

• Small team, big voice — your input directly shapes tools, strategy, and how we go to market.

• Full-cycle ownership from first outreach all the way through to close — no hand-holding, no hand-offs.

• A genuinely useful product that solves real, painful problems for B2B finance teams.

• Modern sales tech stack: LinkedIn Sales Navigator, HubSpot, ZoomInfo, Koncert, and AI tools that

actually save time.

• A growth culture that promotes from within and rewards initiative.

• Hybrid work — Vancouver office presence with flexibility to work remotely.

• Competitive compensation, benefits, and performance-based upside.

More information please visit https://www.baselinepayments.com/

Baseline Payments

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