POSITION SUMMARY

The Chief Revenue Officer owns the company’s revenue growth strategy and leads all revenue-generating functions: Sales, Business Development, Marketing, Client Experience, Strategic Partnerships, and Revenue Operations. The role is accountable for accelerating recurring revenue, expanding market share, strengthening retention, and increasing customer lifetime value.

The CRO ensures every commercial interaction reinforces our mission of helping organizations build engaged, recognized, and inspired workforces, and identifies solutions that meet evolving employer needs across engagement, recognition, wellness, incentive, and service award programs. The position serves on the Executive Leadership Team and works across the organization to deliver exceptional client experiences alongside profitable, sustainable growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Revenue Strategy and Financial Leadership

Develop and execute the long-term revenue growth strategy, annual revenue objectives, and sales forecasts
Identify new markets, customer segments, and growth opportunities that increase ARR, retention, and expansion revenue
Build revenue budgets and forecasts; monitor performance against goals and improve profitability
Recommend pricing and packaging strategies that maximize customer value

Sales Leadership

Lead and develop high-performing Sales and Business Development teams
Build scalable sales processes, performance metrics, and strategic account growth initiatives
Improve pipeline generation, forecast accuracy, and sales productivity
Coach sales leaders on consultative, value-based solution selling

Client Experience and Retention

Partner with Client Experience and Client Success to improve client satisfaction, retention, and Net Promoter Score
Identify account expansion opportunities across engagement, recognition, wellness, and service award solutions
Promote a client-first culture throughout the organization

Marketing and Demand Generation

Collaborate with Marketing to generate qualified leads, build brand awareness, and align campaigns to revenue goals
Monitor campaign performance and return on investment
Position the organization as a thought leader in employee engagement and recognition

Strategic Partnerships

Build relationships with HR technology providers, benefit brokers, consultants, payroll providers, and channel partners
Identify co-marketing and referral opportunities, and negotiate agreements that expand market reach

Revenue Operations and Product Collaboration

Optimize CRM utilization, sales analytics, and dashboards tracking pipeline health, retention, and forecasting
Ensure accurate forecasting and data-driven decision making across the revenue organization
Partner with Product Management and Technology to identify market needs, provide customer insight into the product roadmap, and evaluate emerging technologies including AI and analytics
Ensure product offerings remain competitive within the employee engagement marketplace

Executive Leadership

Serve on the Executive Leadership Team and participate in strategic planning
Present revenue performance and strategic recommendations to executive leadership and the Board of Directors
Champion accountability, innovation, collaboration, and continuous improvement

SUPERVISORY RESPONSIBILITIES

The CRO inspires and develops high-performing leaders, fosters collaboration across Sales, Marketing, Client Experience, Product, Finance, and Operations, and builds a culture centered on customer success and measurable business outcomes.
The role is responsible for succession planning, leadership pipeline development, and advancing the organization’s mission, vision, and core values.

EDUCATION

Bachelor’s degree in Business Administration, Marketing, Finance, Communications, or a related field required. MBA or advanced business degree preferred.

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Chief Revenue Officer