The Company

Brightspot Incentives & Events, an award-winning incentives & events agency in Irving, TX, is a trusted partner to Fortune 1000 clients, driving motivation and channel engagement through incentive travel, meeting planning, and sales incentive programs. We are a 100+ employee agency and operate with an entrepreneurial, people-first culture.

The Position

The Senior Specialist, Sales Operations, ensures the sales team operates efficiently, accurately, and with full visibility into pipeline performance. This role manages HubSpot CRM for the sales organization, maintains pipeline integrity, develops forecasting processes, and equips sales leadership with the systems, reporting, and operational support needed to close deals. This position is based in the Dallas-Fort Worth area.

Main Responsibilities

CRM & Pipeline Management

Own the sales-side configuration and administration of HubSpot CRM and Sales Seat Assignments
Maintain deal stages, pipeline structure, sales workflows, and CRM data integrity
Manage lead-to-opportunity handoff processes, list uploads

Lead Lifecycle & Sales Process Optimization

Define and manage lifecycle stages from Lead through Customer
Maintain lead routing and assignment rules
Document and continuously improve the sales process
Build automations to reduce manual work for sales reps

Forecasting & Reporting

Build and maintain dashboards and reporting for pipeline health, sales velocity, forecast accuracy, win/loss analysis, and activity reporting
Provide weekly forecast analysis and reporting to sales leadership
Track quota attainment, maintain performance scorecards, and support commission calculations
Analyze sales data to identify trends, gaps, and opportunities for improvement

Sales Enablement & Business Development Support

Maintain sales playbooks, templates, and sales assets within HubSpot
Implement and support tools that improve prospecting, outreach, and pipeline management
Build prospecting lists using ZoomInfo and LinkedIn Sales Navigator
Audit business development outreach activity and provide operational recommendations
Support sales leadership with reporting, process documentation, and operational initiatives
Recommend process improvements and best practices that improve sales effectiveness

Reports to

Vice President, Sales

Minimum Qualifications

Four-year degree in Business Administration, Marketing, Finance, Data Analytics or related field
3+ years of relevant experience in Sales Operations, Revenue Operations, CRM Administration, or related role
Hands-on sales experience preferred (e.g., Sales Development or Account Executive)
Experience with CRM and sales enablement platforms; HubSpot experience strongly preferred
Strong proficiency in Microsoft Office Suite
Strong organizational skills with the ability to manage multiple competing priorities in a fast-paced environment
Excellent written and verbal communication skills
Strong analytical, problem-solving, and attention-to-detail skills

Bring to the table

Energy and positivity
Accountability
Attention to detail
Strong business and financial acumen

Benefits

Full-time position
Competitive salary and bonus opportunity
Benefits package (medical, dental, paid vacation, 401k)
Jeans casual environment
3/2 hybrid schedule (T/W/Th in office; M/F work from home)

Location

Dallas-Fort Worth, TX-based position

Brightspot Incentives & Events

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