Manager – Customer Sales Excellence & Revenue OperationsAbout CarTrends

CarTrends Auto Parts Pvt. Ltd. is one of India's fastest-growing automotive aftermarket companies, serving workshops, retailers, distributors, fleet operators, and car owners through an integrated ecosystem of retail stores, B2B sales, workshops, e-commerce, and private-label products.

We are building a technology-driven, process-oriented organization where every customer interaction is backed by data, speed, and operational excellence.

We are looking for a leader who can transform our backend customer sales function into a high-performance revenue engine.

Position Summary

The Manager – Customer Sales Excellence & Revenue Operations will own the complete performance of our Customer Sales Team.

This is not a traditional sales manager role.

You will be responsible for ensuring that every sales executive works on the right customers, at the right time, with the right products, supported by actionable insights and disciplined execution.

Your mission is to increase revenue from existing customers by building a world-class customer sales operating system.

Key Responsibilities1. Sales Performance Management

Lead and manage the Customer Sales team.
Drive daily, weekly, and monthly sales targets.
Conduct morning sales huddles and evening performance reviews.
Improve team productivity through structured coaching.
Monitor individual and team KPIs.
Build a culture of accountability and ownership.

2. Customer Analytics & Revenue Growth

Analyze customer buying behavior to identify revenue opportunities.

Own:

Dormant customer reactivation
Repeat order improvement
Cross-selling
Up-selling
Category expansion
Customer retention
Revenue leakage identification

Ensure every customer receives proactive engagement.

3. Data-Driven Sales Execution

Build dashboards and reports for:

Sales performance
Customer performance
Executive productivity
Product movement
Brand-wise sales
Branch-wise performance
Category growth
Lost sales analysis
Follow-up compliance
Order conversion
Gross margin trends

Convert reports into daily action plans.

4. CRM Excellence

Ensure complete CRM discipline:

Customer profiling
Lead allocation
Follow-up tracking
Call monitoring
Opportunity management
Customer lifecycle management
Pipeline reviews
CRM hygiene

No customer should be ignored because of poor tracking.

5. Customer Segmentation

Create and maintain customer segments such as:

Platinum
Gold
Silver
Retail
Workshops
Fleet
Dealers
Dormant
High Potential
New Customers

Design engagement strategies for each segment.

6. Sales Process Development

Create and continuously improve SOPs for:

Customer onboarding
Daily calling
Quotation follow-up
Order booking
Complaint handling
Customer retention
Product launches
Payment follow-up
Cross-selling campaigns

Standardize how the team works.

7. Cross-Functional Coordination

Coordinate with:

Purchase
Warehouse
Logistics
Accounts
Marketing
E-commerce
Branch Managers

Ensure customer commitments are fulfilled without delays.

8. Management Reporting

Prepare daily, weekly, and monthly reports covering:

Sales performance
Customer trends
Revenue opportunities
Lost sales
Executive scorecards
Action plans
Risk areas
Improvement recommendations

Present insights directly to leadership.

9. Team Coaching

Mentor the Customer Sales team through:

Daily reviews
Call audits
Sales coaching
Product training
Negotiation support
Customer handling guidance
Performance improvement plans

Develop future team leaders.

Key Performance Indicators (KPIs)

You will be measured on:

Revenue growth from existing customers
Repeat purchase rate
Dormant customer reactivation
Average order value
Customer retention rate
Cross-sell and upsell revenue
Team productivity
Follow-up compliance
CRM data accuracy
Sales dashboard accuracy
Executive performance improvement
Gross margin enhancement
Customer satisfaction

Skills Required

Strong analytical mindset
Advanced Microsoft Excel / Google Sheets
Power BI or dashboard reporting
CRM management
ERP understanding
Sales analytics
Data interpretation
Team leadership
Process building
SOP creation
Coaching and mentoring
Excellent communication
Problem-solving
High attention to detail

Preferred Experience

5–10 years in Customer Sales, Sales Operations, Revenue Operations, CRM, or Business Analytics.
Experience leading inside sales or customer success teams.
Proven ability to improve sales performance using data.
Experience with ERP and CRM systems.
Automotive, aftermarket, distribution, FMCG, industrial products, or B2B sales experience preferred.

Ideal Candidate

We are looking for someone who:

Thinks with numbers before opinions.
Can identify revenue opportunities from customer data.
Enjoys building systems and processes.
Coaches people instead of only monitoring them.
Challenges the status quo.
Takes ownership of business outcomes.
Loves solving operational problems.
Is disciplined, structured, and execution-focused.

Success in the First 30 Days

Within your first three months, you should:

Build executive-level sales dashboards.
Implement customer segmentation.
Establish daily sales review mechanisms.
Improve CRM discipline across the team.
Launch dormant customer reactivation campaigns.
Improve repeat ordering from key accounts.
Introduce executive scorecards.
Standardize customer follow-up processes.
Create weekly management reporting.
Deliver measurable improvement in sales productivity and customer retention.

Why Join CarTrends?

At CarTrends, you will not just manage a team—you will build the customer sales engine of a rapidly growing automotive company. You will work directly with the Founder & CEO, influence strategic decisions, implement technology-driven sales processes, and play a critical role in scaling the business to the next stage of growth.

CARTRENDS

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Customer Sales Excellence & Revenue Operations