Manager – Customer Sales Excellence & Revenue OperationsAbout CarTrends
CarTrends Auto Parts Pvt. Ltd. is one of India's fastest-growing automotive aftermarket companies, serving workshops, retailers, distributors, fleet operators, and car owners through an integrated ecosystem of retail stores, B2B sales, workshops, e-commerce, and private-label products.
We are building a technology-driven, process-oriented organization where every customer interaction is backed by data, speed, and operational excellence.
We are looking for a leader who can transform our backend customer sales function into a high-performance revenue engine.
Position Summary
The Manager – Customer Sales Excellence & Revenue Operations will own the complete performance of our Customer Sales Team.
This is not a traditional sales manager role.
You will be responsible for ensuring that every sales executive works on the right customers, at the right time, with the right products, supported by actionable insights and disciplined execution.
Your mission is to increase revenue from existing customers by building a world-class customer sales operating system.
Key Responsibilities1. Sales Performance Management
- Lead and manage the Customer Sales team.
- Drive daily, weekly, and monthly sales targets.
- Conduct morning sales huddles and evening performance reviews.
- Improve team productivity through structured coaching.
- Monitor individual and team KPIs.
- Build a culture of accountability and ownership.
2. Customer Analytics & Revenue Growth
Analyze customer buying behavior to identify revenue opportunities.
Own:
- Dormant customer reactivation
- Repeat order improvement
- Cross-selling
- Up-selling
- Category expansion
- Customer retention
- Revenue leakage identification
Ensure every customer receives proactive engagement.
3. Data-Driven Sales Execution
Build dashboards and reports for:
- Sales performance
- Customer performance
- Executive productivity
- Product movement
- Brand-wise sales
- Branch-wise performance
- Category growth
- Lost sales analysis
- Follow-up compliance
- Order conversion
- Gross margin trends
Convert reports into daily action plans.
4. CRM Excellence
Ensure complete CRM discipline:
- Customer profiling
- Lead allocation
- Follow-up tracking
- Call monitoring
- Opportunity management
- Customer lifecycle management
- Pipeline reviews
- CRM hygiene
No customer should be ignored because of poor tracking.
5. Customer Segmentation
Create and maintain customer segments such as:
- Platinum
- Gold
- Silver
- Retail
- Workshops
- Fleet
- Dealers
- Dormant
- High Potential
- New Customers
Design engagement strategies for each segment.
6. Sales Process Development
Create and continuously improve SOPs for:
- Customer onboarding
- Daily calling
- Quotation follow-up
- Order booking
- Complaint handling
- Customer retention
- Product launches
- Payment follow-up
- Cross-selling campaigns
Standardize how the team works.
7. Cross-Functional Coordination
Coordinate with:
- Purchase
- Warehouse
- Logistics
- Accounts
- Marketing
- E-commerce
- Branch Managers
Ensure customer commitments are fulfilled without delays.
8. Management Reporting
Prepare daily, weekly, and monthly reports covering:
- Sales performance
- Customer trends
- Revenue opportunities
- Lost sales
- Executive scorecards
- Action plans
- Risk areas
- Improvement recommendations
Present insights directly to leadership.
9. Team Coaching
Mentor the Customer Sales team through:
- Daily reviews
- Call audits
- Sales coaching
- Product training
- Negotiation support
- Customer handling guidance
- Performance improvement plans
Develop future team leaders.
Key Performance Indicators (KPIs)
You will be measured on:
- Revenue growth from existing customers
- Repeat purchase rate
- Dormant customer reactivation
- Average order value
- Customer retention rate
- Cross-sell and upsell revenue
- Team productivity
- Follow-up compliance
- CRM data accuracy
- Sales dashboard accuracy
- Executive performance improvement
- Gross margin enhancement
- Customer satisfaction
Skills Required
- Strong analytical mindset
- Advanced Microsoft Excel / Google Sheets
- Power BI or dashboard reporting
- CRM management
- ERP understanding
- Sales analytics
- Data interpretation
- Team leadership
- Process building
- SOP creation
- Coaching and mentoring
- Excellent communication
- Problem-solving
- High attention to detail
Preferred Experience
- 5–10 years in Customer Sales, Sales Operations, Revenue Operations, CRM, or Business Analytics.
- Experience leading inside sales or customer success teams.
- Proven ability to improve sales performance using data.
- Experience with ERP and CRM systems.
- Automotive, aftermarket, distribution, FMCG, industrial products, or B2B sales experience preferred.
Ideal Candidate
We are looking for someone who:
- Thinks with numbers before opinions.
- Can identify revenue opportunities from customer data.
- Enjoys building systems and processes.
- Coaches people instead of only monitoring them.
- Challenges the status quo.
- Takes ownership of business outcomes.
- Loves solving operational problems.
- Is disciplined, structured, and execution-focused.
Success in the First 30 Days
Within your first three months, you should:
- Build executive-level sales dashboards.
- Implement customer segmentation.
- Establish daily sales review mechanisms.
- Improve CRM discipline across the team.
- Launch dormant customer reactivation campaigns.
- Improve repeat ordering from key accounts.
- Introduce executive scorecards.
- Standardize customer follow-up processes.
- Create weekly management reporting.
- Deliver measurable improvement in sales productivity and customer retention.
Why Join CarTrends?
- At CarTrends, you will not just manage a team—you will build the customer sales engine of a rapidly growing automotive company. You will work directly with the Founder & CEO, influence strategic decisions, implement technology-driven sales processes, and play a critical role in scaling the business to the next stage of growth.
