An AI SaaS Client is looking for a hands-on GTM Marketing Manager to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you'll own the go-to-market strategy, user acquisition, and product growth from 0→1.

You'll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.

Requirements

Responsibilities

Own end-to-end go-to-market strategy for new product launches
Drive 0→1 product growth, from early positioning to scaling acquisition
Design and execute growth experiments across onboarding, activation, and retention
Define ICP, positioning, and messaging based on user insights and market signals
Lead Product Hunt launches and other community-driven growth initiatives
Build and optimize conversion funnels (landing pages, onboarding flows, pricing)
Conduct user interviews and translate insights into product and growth strategies
Create product-facing content, including demos, use cases, and launch assets
Collaborate closely with product and engineering to iterate quickly on features and UX
Manage external partners (agencies, creators, or growth channels) as needed

Requirements

Proven experience working on 0→1 products in startup or early-stage environments
Strong track record of driving user growth, activation, or revenue outcomes
Hands-on experience with GTM strategy, product launches, and growth execution
Ability to operate across product, marketing, and growth (hybrid mindset)
Experience running experiments (A/B testing, onboarding optimization, funnel improvements)
Comfortable working in a fast-paced, ambiguous environment with high ownership
Strong communication skills — able to translate product value into clear messaging
Experience with AI, SaaS, or developer tools is a plus

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GTM Marketing Manager