An AI SaaS Client is looking for a hands-on
GTM Marketing Manager to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you'll own the go-to-market strategy, user acquisition, and product growth from 0→1.
You'll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.
Requirements
Responsibilities
- Own end-to-end go-to-market strategy for new product launches
- Drive 0→1 product growth, from early positioning to scaling acquisition
- Design and execute growth experiments across onboarding, activation, and retention
- Define ICP, positioning, and messaging based on user insights and market signals
- Lead Product Hunt launches and other community-driven growth initiatives
- Build and optimize conversion funnels (landing pages, onboarding flows, pricing)
- Conduct user interviews and translate insights into product and growth strategies
- Create product-facing content, including demos, use cases, and launch assets
- Collaborate closely with product and engineering to iterate quickly on features and UX
- Manage external partners (agencies, creators, or growth channels) as needed
Requirements
- Proven experience working on 0→1 products in startup or early-stage environments
- Strong track record of driving user growth, activation, or revenue outcomes
- Hands-on experience with GTM strategy, product launches, and growth execution
- Ability to operate across product, marketing, and growth (hybrid mindset)
- Experience running experiments (A/B testing, onboarding optimization, funnel improvements)
- Comfortable working in a fast-paced, ambiguous environment with high ownership
- Strong communication skills — able to translate product value into clear messaging
- Experience with AI, SaaS, or developer tools is a plus
