Hire22.ai is building India's first agentic recruitment platform, shortlisting mid and senior talent in 22 hours using AI. As a Product Growth Associate, you will own client acquisition, support go-to-market execution, collaborate on product development, and contribute to design and UX decisions. This is a hands-on role with direct access to the

founding team and real ownership from day one.

Role And Responsibilities

Client Acquisition

Identify and qualify leads across recruiter, employer, and enterprise segments
Build top-of-funnel through outbound outreach, referral programs, and channel partnerships
Own the sales cycle from first contact to onboarding including demo, follow-up, and close
Maintain pipeline hygiene in the CRM with accurate deal stages and conversion tracking

Go-to-Market (GTM)

Support GTM planning for new feature launches including messaging, channel selection, and rollout

sequencing

Coordinate with content, SEO, and design teams to align campaigns with ICP targeting
Track GTM outcomes and prepare structured post-launch reports
Identify new market segments and whitespace opportunities through competitive research

ICP Definition and Market Research

Define and continuously refine Ideal Customer Profiles using CRM data and win/loss interviews
Segment prospects by firmographics, role, and buying signals to prioritise outreach
Conduct customer interviews and synthesise insights into actionable briefs for the product team

Product Collaboration

Translate customer feedback and market signals into clear product input documents
Participate in sprint reviews and roadmap discussions as the voice of the market
Monitor feature adoption and engagement across SARA matching and JoinX Score and flag gaps

UI/UX Collaboration

Work with the design team to review user flows, wireframes, and prototypes on Figma
Provide market and user feedback to inform UX decisions across the recruiter and employer portals
Identify friction points in onboarding and product flows through user interviews and usage data
Review and validate designs against real-world recruiter and employer expectations before launch

Reporting and Analytics

Publish weekly growth reports covering MQL and SQL counts, CAC, pipeline value, and experiment results
Run A/B tests and activation experiments and document findings and recommendations
Build and maintain dashboards to track KPIs for the founding team

Skills Required

Must-Have

Client acquisition and B2B outbound sales from prospecting to close
Go-to-market execution including positioning, launch planning, and channel management
ICP definition using data and qualitative research to identify best-fit customers
Strong written communication for briefs, follow-up emails, and structured reports
Product thinking and ability to translate market feedback into feature requirements
Basic UX sensibility and ability to review and give feedback on product designs
Data interpretation including reading funnel metrics, cohort data, and experiment results

Good to Have

Knowledge of HR-tech or recruitment domain
Hands-on experience with Figma for reviewing or annotating designs
Experience working on or alongside AI-powered products
Community-led or content-led growth experience
Basic SQL for ad-hoc data pulls

TOOLS AND PLATFORMS

CRM and Sales

HubSpot / Zoho CRM / Salesforce for pipeline management and lead tracking
LinkedIn Sales Navigator for prospecting and outbound
Apollo.io / Hunter.io for lead enrichment and email outreach

Design and UX

Figma for reviewing wireframes, prototypes, and user flows
Maze / Hotjar for usability testing and session recording
Loom for async design feedback and walkthroughs

Analytics and Experiments

Mixpanel / Amplitude / GA4 for product analytics and funnel tracking
Google Sheets / Excel for reporting, cohort analysis, and dashboards
Notion / Confluence for documentation and experiment briefs

GTM and Marketing

Mailchimp / Brevo for email campaign management
Canva for lightweight campaign creatives
Ahrefs / SEMrush for keyword research and content-GTM alignment

Collaboration

Slack, Google Meet, Jira / Linear for day-to-day team coordination

YOU ARE A FIT IF YOU HAVE

2 to 3 years of experience in B2B SaaS, HR-tech, startup, or a growth and sales role
Managed outbound lead generation with measurable pipeline outcomes
Contributed to at least one GTM plan, product launch, or go-live campaign
Used a CRM actively to track and report on the sales funnel
Reviewed product designs or user flows and shared structured feedback
Interviewed customers or users and converted findings into structured documents
Demonstrated ownership by moving without being told and following through

What We Offer

Rs. 3 to 7 LPA fixed compensation
Hybrid work setup with Bengaluru HQ and flexibility
Direct access to founders with a short decision loop
Real ownership from week one with work that ships in weeks not quarters
Steep, fast learning curve across GTM, product, data, and clients
Front-row seat to building Indias first agentic recruitment platform

Skills: crm,hr tech,gtm,b2b saas,sales

EZSpace Ventures

New Jobs

Product Growth _GTM