Hire22.ai is building India's first agentic recruitment platform, shortlisting mid and senior talent in 22 hours using AI. As a Product Growth Associate, you will own client acquisition, support go-to-market execution, collaborate on product development, and contribute to design and UX decisions. This is a hands-on role with direct access to the
founding team and real ownership from day one.
Role And Responsibilities
Client Acquisition
- Identify and qualify leads across recruiter, employer, and enterprise segments
- Build top-of-funnel through outbound outreach, referral programs, and channel partnerships
- Own the sales cycle from first contact to onboarding including demo, follow-up, and close
- Maintain pipeline hygiene in the CRM with accurate deal stages and conversion tracking
Go-to-Market (GTM)
- Support GTM planning for new feature launches including messaging, channel selection, and rollout
sequencing
- Coordinate with content, SEO, and design teams to align campaigns with ICP targeting
- Track GTM outcomes and prepare structured post-launch reports
- Identify new market segments and whitespace opportunities through competitive research
ICP Definition and Market Research
- Define and continuously refine Ideal Customer Profiles using CRM data and win/loss interviews
- Segment prospects by firmographics, role, and buying signals to prioritise outreach
- Conduct customer interviews and synthesise insights into actionable briefs for the product team
Product Collaboration
- Translate customer feedback and market signals into clear product input documents
- Participate in sprint reviews and roadmap discussions as the voice of the market
- Monitor feature adoption and engagement across SARA matching and JoinX Score and flag gaps
UI/UX Collaboration
- Work with the design team to review user flows, wireframes, and prototypes on Figma
- Provide market and user feedback to inform UX decisions across the recruiter and employer portals
- Identify friction points in onboarding and product flows through user interviews and usage data
- Review and validate designs against real-world recruiter and employer expectations before launch
Reporting and Analytics
- Publish weekly growth reports covering MQL and SQL counts, CAC, pipeline value, and experiment results
- Run A/B tests and activation experiments and document findings and recommendations
- Build and maintain dashboards to track KPIs for the founding team
Skills Required
Must-Have
- Client acquisition and B2B outbound sales from prospecting to close
- Go-to-market execution including positioning, launch planning, and channel management
- ICP definition using data and qualitative research to identify best-fit customers
- Strong written communication for briefs, follow-up emails, and structured reports
- Product thinking and ability to translate market feedback into feature requirements
- Basic UX sensibility and ability to review and give feedback on product designs
- Data interpretation including reading funnel metrics, cohort data, and experiment results
Good to Have
- Knowledge of HR-tech or recruitment domain
- Hands-on experience with Figma for reviewing or annotating designs
- Experience working on or alongside AI-powered products
- Community-led or content-led growth experience
- Basic SQL for ad-hoc data pulls
TOOLS AND PLATFORMS
CRM and Sales
- HubSpot / Zoho CRM / Salesforce for pipeline management and lead tracking
- LinkedIn Sales Navigator for prospecting and outbound
- Apollo.io / Hunter.io for lead enrichment and email outreach
Design and UX
- Figma for reviewing wireframes, prototypes, and user flows
- Maze / Hotjar for usability testing and session recording
- Loom for async design feedback and walkthroughs
Analytics and Experiments
- Mixpanel / Amplitude / GA4 for product analytics and funnel tracking
- Google Sheets / Excel for reporting, cohort analysis, and dashboards
- Notion / Confluence for documentation and experiment briefs
GTM and Marketing
- Mailchimp / Brevo for email campaign management
- Canva for lightweight campaign creatives
- Ahrefs / SEMrush for keyword research and content-GTM alignment
Collaboration
- Slack, Google Meet, Jira / Linear for day-to-day team coordination
YOU ARE A FIT IF YOU HAVE
- 2 to 3 years of experience in B2B SaaS, HR-tech, startup, or a growth and sales role
- Managed outbound lead generation with measurable pipeline outcomes
- Contributed to at least one GTM plan, product launch, or go-live campaign
- Used a CRM actively to track and report on the sales funnel
- Reviewed product designs or user flows and shared structured feedback
- Interviewed customers or users and converted findings into structured documents
- Demonstrated ownership by moving without being told and following through
What We Offer
- Rs. 3 to 7 LPA fixed compensation
- Hybrid work setup with Bengaluru HQ and flexibility
- Direct access to founders with a short decision loop
- Real ownership from week one with work that ships in weeks not quarters
- Steep, fast learning curve across GTM, product, data, and clients
- Front-row seat to building Indias first agentic recruitment platform
Skills: crm,hr tech,gtm,b2b saas,sales
