Chief Sales Officer:

Our client is seeking an experienced Chief Sales Officer (CSO) to lead and scale national sales operations within the U.S. beverage market. This executive will be responsible for driving revenue growth, expanding distribution, and building strategic partnerships with major retailers and distributors nationwide.

The ideal candidate will bring deep experience in the beverage industry, strong distributor relationships, and a proven ability to scale brands across key retail channels including Convenience, Grocery, Mass, Drug, and Club.

Key Responsibilities:

Own and deliver national sales revenue, distribution, and market-share targets
Define and execute the U.S. go-to-market and distributor strategy
Lead, develop, and hold accountable regional and national sales leaders
Build and maintain strong relationships with key distributors and major retail partners
Ensure consistent execution across all sales channels and markets
Provide clear performance reporting and commercial insights to executive leadership

Required Qualifications:

Bachelor’s degree required; MBA preferred
10+ years of senior sales leadership experience in the U.S. beverage industry
Proven success closing major retail and distributor partnerships
Deep experience with distributor-based beverage go-to-market models
Demonstrated success scaling beverage brands across C-Store, Grocery, Mass, Drug, and Club channels
Experience managing both direct sales teams and distributor sales forces
Strong ability to influence and negotiate with senior decision-makers
Working knowledge of sales systems and retail data platforms
Exceptional leadership, negotiation, and execution skills
Mandarin language proficiency is a plus
Willingness to travel extensively nationwide

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Chief Sales Officer- U.S Beverage Industry