Company Description

GABRIEL is a mission-driven company at the forefront of revolutionizing the way we prepare for and respond to critical incidents such as mass shootings, workplace violence, natural disasters, and more.

By deploying lifesaving technology across diverse environments such as schools, community centers, houses of worship, healthcare facilities, and workplaces, GABRIEL empowers vulnerable populations to be better prepared. Additionally, GABRIEL has established partnerships with the insurance industry to proactively mitigate catastrophic risks through the deployment of preventative technology. As technology continues to evolve at GABRIEL, the company strives to push the boundaries of preparedness and incident management, ultimately saving lives and stopping threats from causing harm.

About the Role

We are seeking a hands-on, highly motivated Go-To-Market (GTM) Lead with a strong background in safety and security solutions, and a proven track record selling into the education and faith-based sectors.

This is not a supervisory role—this position is for a GTM leader with proven sales experience who wants to sell, build relationships, and own the entire sales cycle from lead generation to closing.

Key Responsibilities

Develop and execute a regional sales strategy focused on the education and non-profit markets
Proactively identify new business opportunities through existing networks, outbound prospecting, and industry events
Conduct high-impact presentations and demos tailored to each segment’s unique safety concerns and budget considerations
Collaborate with marketing and product teams to refine messaging and customer experience
Build and maintain strong relationships with key stakeholders in client organizations, including executive leadership, operations, and security directors
Maintain accurate sales pipeline and CRM records
Represent Gabriel at conferences, webinars, and industry forums

What We’re Looking For

Proven experience in creating a successful GTM strategy, proving out the ideal sales model through trial and error and building GTM efforts from scratch (0-1).
6+ years of sales experience, including 3+ years selling physical security systems, emergency alert platforms, access control, or safety and preparedness solutions.
A strong existing network and established credibility within education or other strong duty-of-care communities
Proven ability to drive enterprise-level deals from prospecting to close without relying on SDR or inside sales support
Outstanding communication, negotiation, and presentation skills
Deep understanding of the unique challenges and sensitivities of the sectors we serve
Based in Metro Detroit, with willingness to travel regionally as needed

Why Join Gabriel

Join a mission-driven company with a powerful platform and initial client traction
Help protect the most vulnerable spaces in our society
Work with a passionate, humble and driven team committed to innovation and impact
Shape how safety technologies are delivered to underserved sectors
Enjoy the flexibility of a remote role with strong compensation incentives

Ready to Make an Impact?

If you're passionate about public safety, experienced in B2B sales, and ready to bring transformative security technology to the communities that need it most—we want to hear from you.

GABRIEL

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