Job Title: Director – Growth & GTM (Gaming)

We are building a game-first, retention-led gaming ecosystem, not a hype-driven launch.

We are looking for a senior growth leader who can design, build, and run the entire GTM engine end-to-end, across strategy, channels, funnel design, team structure, and execution oversight.

This role sits one level below Head of Growth and acts as the primary owner of GTM design and day-to-day growth decisions.

This is not a marketing role.

This is not an ops role.

This is a build-the-machine role.

What you will own (end-to-end)

1️⃣ GTM Strategy & Architecture (Core Ownership)

Define the complete GTM strategy for the gaming ecosystem
Own ICP & player segmentation by:
Geography
Behaviour
Player maturity
Design the end-to-end funnel:
Acquisition → Gameplay → Activation → Retention → Trust → Community → Conversion
Own public vs private messaging layers in line with compliance guardrails

You decide what the GTM machine looks like.

2️⃣ Channel Strategy & Execution Oversight

Decide which channels to use, when, and why:
Paid acquisition
Influencer & creator ecosystems
Community-led growth
Organic & content loops
Decide what is outsourced vs built in-house
Own agency selection, briefing, and performance evaluation
Make weekly scale/pause / kill decisions

You don’t run channels, you decide if they deserve to exist.

3️⃣ Packaging, Positioning & Monetisation Logic

Own game positioning and narrative
Define:
Reward framing
Trust-building progression
What is visible vs private
Work closely with product & ops to ensure:
Monetisation follows retention
No growth tactic violates trust or compliance

Revenue is a consequence, not the pitch.

4️⃣ Funnel Design, Analytics & Control

Work with Growth Ops to design leak-proof funnel tracking
Define:
Activation metrics
Retention thresholds
Trust signals
Use data to:
Identify drop-offs
Diagnose player confusion
Adjust GTM strategy in real time

If something breaks, you see it first.

5️⃣ Team Design & KPI Ownership

Design the GTM org structure:
Roles to hire
In-house vs agency scopes
Define KPIs and ownership per role
Mentor junior growth & ops talent
Create operating cadence for:
Weekly reviews
Monthly strategy recalibration

You build the team after you design the machine.

What this role is NOT

Running ads hands-on
Writing social posts
Managing day-to-day ops
Chasing vanity metrics

This role is about judgment, architecture, and ownership.

Who this role is for

8–12+ years experience in growth / GTM roles
Hands-on background across:
Paid growth
Analytics
Funnel design
Community & creators
Direct gaming experience (mobile, Web3, PvP, or live-ops driven products)
Has built GTM engines from 0 → scale
Comfortable with ambiguity, ownership, and hard calls

This role is ideal for someone who:

Has done the work, knows the traps, and wants real ownership without being CXO.
Tools & environments you may have worked with

Paid platforms, attribution tools, product analytics, CRM / ops systems, creator platforms, community tools.

Tools matter less than judgment and pattern recognition.

Compensation & upside

Competitive senior-level base
Performance-linked upside
High autonomy and trust
Direct line to Head of Growth
Opportunity to define one of the cleanest GTM systems in gaming

Final note

If you:

Want ownership
Like building systems
Believe growth should be disciplined, not loud

This role will feel like home.

Growth Grid Global

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Director - Growth & GTM (Gaming)