Job Title:
Director – Growth & GTM (Gaming)We are building a game-first, retention-led gaming ecosystem, not a hype-driven launch.
We are looking for a senior growth leader who can design, build, and run the entire GTM engine end-to-end, across strategy, channels, funnel design, team structure, and execution oversight.
This role sits one level below Head of Growth and acts as the primary owner of GTM design and day-to-day growth decisions.
This is not a marketing role.
This is not an ops role.
This is a build-the-machine role.
What you will own (end-to-end)
1️⃣ GTM Strategy & Architecture (Core Ownership)
- Define the complete GTM strategy for the gaming ecosystem
- Own ICP & player segmentation by:
- Geography
- Behaviour
- Player maturity
- Design the end-to-end funnel:
- Acquisition → Gameplay → Activation → Retention → Trust → Community → Conversion
- Own public vs private messaging layers in line with compliance guardrails
You decide what the GTM machine looks like.
2️⃣ Channel Strategy & Execution Oversight
- Decide which channels to use, when, and why:
- Paid acquisition
- Influencer & creator ecosystems
- Community-led growth
- Organic & content loops
- Decide what is outsourced vs built in-house
- Own agency selection, briefing, and performance evaluation
- Make weekly scale/pause / kill decisions
You don’t run channels, you decide if they deserve to exist.
3️⃣ Packaging, Positioning & Monetisation Logic
- Own game positioning and narrative
- Define:
- Reward framing
- Trust-building progression
- What is visible vs private
- Work closely with product & ops to ensure:
- Monetisation follows retention
- No growth tactic violates trust or compliance
Revenue is a consequence, not the pitch.
4️⃣ Funnel Design, Analytics & Control
- Work with Growth Ops to design leak-proof funnel tracking
- Define:
- Activation metrics
- Retention thresholds
- Trust signals
- Use data to:
- Identify drop-offs
- Diagnose player confusion
- Adjust GTM strategy in real time
If something breaks, you see it first.
5️⃣ Team Design & KPI Ownership
- Design the GTM org structure:
- Roles to hire
- In-house vs agency scopes
- Define KPIs and ownership per role
- Mentor junior growth & ops talent
- Create operating cadence for:
- Weekly reviews
- Monthly strategy recalibration
You build the team after you design the machine.
What this role is NOT
- Running ads hands-on
- Writing social posts
- Managing day-to-day ops
- Chasing vanity metrics
This role is about judgment, architecture, and ownership.
Who this role is for
- 8–12+ years experience in growth / GTM roles
- Hands-on background across:
- Paid growth
- Analytics
- Funnel design
- Community & creators
- Direct gaming experience (mobile, Web3, PvP, or live-ops driven products)
- Has built GTM engines from 0 → scale
- Comfortable with ambiguity, ownership, and hard calls
This role is ideal for someone who:
Has done the work, knows the traps, and wants real ownership without being CXO.
Tools & environments you may have worked with
Paid platforms, attribution tools, product analytics, CRM / ops systems, creator platforms, community tools.
Tools matter less than judgment and pattern recognition.
Compensation & upside
- Competitive senior-level base
- Performance-linked upside
- High autonomy and trust
- Direct line to Head of Growth
- Opportunity to define one of the cleanest GTM systems in gaming
Final note
If you:
- Want ownership
- Like building systems
- Believe growth should be disciplined, not loud
This role will feel like home.
