About the Role

We’re looking for a Head of Marketing who is both a strategic leader and a hands-on builder.

This role is for someone who can define positioning, own pipeline targets, and build a modern go-to-market engine; while still being close enough to execution to launch campaigns, test channels, and optimize performance directly.

You understand that today’s marketing is data-driven, AI-enabled, and deeply connected to revenue.

SkillGrader was founded under the guidance of a seasoned entrepreneur known for scaling startups to successful exits. We are well-capitalized, backed by visionary investors like Galileo Partners and Bleecker Street Group, and driven by a robust product that is already making waves in the industry. With a team of experienced leaders and passionate innovators, we are poised for rapid growth and ready to make a significant impact.

Embrace the opportunity to be part of a transformative journey at SkillGrader, where we're not just developing technology; we're building a movement to change the way the world assesses and improves human skills.

What You’ll Own

Overall marketing strategy and execution
ICP definition and segmentation
Positioning and messaging
Demand generation and outbound GTM programs
Marketing-sourced pipeline and revenue contribution
Marketing analytics and performance reporting
Building and leading the marketing function

What You’ll Do

Develop and execute multi-channel lead generation strategies
Build and optimize outbound systems (email, LinkedIn, automation)
Design and operationalize an AI-first marketing engine, leveraging modern tooling (automation, no-code workflows, AI copilots, agentic systems) to increase velocity, experimentation capacity, and ROI across channels.
Identify, implement, and continuously optimize emerging marketing technologies, including agentic AI workflows for content creation, personalization, campaign optimization, analytics, and growth experimentation.
Improve conversion rates across the funnel
Align tightly with sales to ensure pipeline quality and velocity
Run experiments and iterate quickly

Requirements

7+ years in B2B marketing or growth roles
Proven experience driving pipeline and revenue
Experience with modern lead generation tools and automation platforms such as Clay, , instantly
Strong understanding of outbound mechanics and deliverability
Data-driven mindset with strong analytical skills
Leadership experience building and managing teams

Ideal Profile

You:

Strategic but highly execution-oriented
Comfortable owning revenue targets
Demonstrated experience using AI-powered marketing tools and automation platforms (e.g., LLM workflows, prompt systems, Zapier/Make, AI copilots, performance automation tools) to drive measurable results.
Strong understanding of agentic AI concepts and practical applications; able to design systems where AI agents execute multi-step marketing tasks with human oversight.
Deeply familiar with modern GTM and lead gen tactic
Comfortable to be hands-on
Systems-minded and analytical

Willing to build before you delegate

Pay: $95,000.00-$110,000.00 per year

Benefits:

Dental care
Extended health care
Paid time off

Work Location: Remote

Heron Skill Systems Inc.

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Head of Marketing and Hands-On GTM builder