Seeking candidates in the CPG, Food and/or Beverage Industries

The Senior Vice President of Commercial Sales is a key member of the sales leadership team, responsible for driving revenue growth, managing sales teams, and achieving key performance indicators (KPIs). This role requires a true sales leader with an understanding of the CPG, Food and/or Beverage industry, and a proven track record of creating high-performance sales teams within the CPG industry, and the ability to operate effectively in a competitive market.

Key Responsibilities:

Sales Leadership and Strategy:

• Assist in the development and lead implementation of a comprehensive sales strategy to achieve revenue targets and business objectives.

• Lead, mentor, and motivate a high-performing sales team to achieve individual and team goals.

• Establish and track sales metrics, KPIs, and performance standards to ensure accountability and continuous improvement.

• Identify market opportunities, develop sales plans, and drive execution to maximize revenue.

• Collaborate with executive leadership to align sales strategies with overall company goals and objectives.

• Participate in strategic planning and contribute to the development of the company’s vision and growth initiatives.

Team Management and Development:

• Recruit, train, and develop top sales talent to build a world-class sales organization.

• Foster a collaborative and results-oriented sales culture, promoting professional growth and development.

• Conduct regular performance reviews and provide coaching and feedback to enhance team performance.

• Create and maintain a positive work environment that encourages innovation, teamwork, and accountability.

• Develop and implement training programs to enhance the skills and knowledge of the sales team.

• Manage succession planning and career development initiatives to ensure long-term team success.

Market and Channel Management:

• Oversee regional and national sales efforts, including independent markets, multi-store chains, and multi-state operators.

• Manage relationships with regional and national distributors, ensuring effective communication and collaboration.

• Develop distributor incentive programs to ensure Sauce is top of mind for all distributor representatives.

• Monitor market trends, competitor activities, and customer feedback to inform sales strategies and tactics.

• Collaborate with marketing and product development teams to align sales efforts with new product launches and promotional activities.

• Assist in efforts to expand market presence and identify new geographic regions and customer segments.

Sales Operations and Reporting:

• Implement and optimize sales processes, tools, and technologies to improve efficiency and effectiveness.

• Analyze sales data and market trends to provide insights and recommendations for strategic decision-making.

• Prepare and present regular sales reports to the executive team, highlighting performance, opportunities, and challenges.

• Ensure compliance with all regulatory requirements and company policies

Develop and manage sales budgets, forecasts, and financial plans.

• Oversee the development and implementation of sales incentive programs to drive performance and motivation.

Customer Relationship Management:

• Establish and maintain strong, long-term relationships with key clients and stakeholders supporting VP’s of Key Accounts.

• Ensure high levels of customer satisfaction by addressing issues and concerns promptly and effectively.

• Develop strategies for customer retention and programming to enhance customer relationships. • Gather and analyze customer feedback to identify areas for improvement and opportunities for innovation.

Collaboration and Cross-Functional Leadership:

• Work closely with other departments, including marketing, product development, and operations, to ensure alignment and support for sales initiatives.

• Serve as the voice of the sales team in cross-functional meetings, providing insights and feedback to improve products and services.

• Support cross-functional projects and initiatives that support the company’s overall goals and objectives.

• Foster a culture of collaboration and open communication across the organization.

Innovation and Continuous Improvement:

• Stay abreast of industry trends, emerging technologies, and best practices to drive innovation within the sales team.

• Continuously evaluate and improve sales processes, tools, and methodologies to enhance performance. • Encourage a culture of continuous learning and development within the sales team. • Identify and implement new sales techniques and strategies to stay ahead of the competition.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field

• Minimum of 10 years of sales experience, with at least 5 years in a senior leadership role within the CPG or a similar regulated industry.

• Ability to travel 50%+ throughout the east coast

• Proven track record of achieving and exceeding sales targets in a competitive market.

• Extensive experience in creating and tracking sales metrics, developing sales strategies, and managing high-performance sales teams.

• Strong understanding of regional and national sales operations, including independent markets, multi-store chains, and multi-state operators.

• Experience working with regional and national distributors and managing relationships across various channels of trade.

• Exceptional leadership, communication, and interpersonal skills.

• Ability to think strategically, make data-driven decisions, and adapt to changing market conditions.

• Proficiency in sales software and CRM systems.

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Senior Vice President of Commercial Sales