About the Role

Own the GTM strategy and execution across content, social, outreach, paid and other growth channels. Translate business goals into a GTM plan, manage execution, coordinate the internal and freelance team, manage GTM tools, track pipeline and improve performance based on results.

What they will do

Develop and refine the GTM strategy based on business goals, ICP and performance.
Define target segments, personas, positioning, messaging and channel priorities.
Own the monthly and weekly GTM calendar across content, social, outreach and paid.
Plan GTM activities across LinkedIn, email, outbound, content, paid and partner channels.
Manage the freelance bench: onboarding, briefing, deadlines, quality, invoicing and offboarding.
Work directly with team members on GTM requirements and deliverables.
Own the claims gate and ensure public assets are checked before publishing.
Maintain the message house, claims sheet, voice guide, brief format and persona set.
Manage ClickUp, Apollo, Clay, Instantly, Prosp and analytics.
Manage LinkedIn and email marketing.
Work with sales/business development on targeting, lead quality, messaging and follow-up.
Set and track qualified lead and pipeline targets.
Report weekly on output, pipeline, CPL, conversion and channel performance.
Ensure prerequisites and dependencies are clear before activation.
Run weekly GTM reviews and calls and track follow-ups.

Skills required

7–10 years in B2B marketing operations, growth operations or GTM execution, including 2+ years at an early-stage company.
Experience developing and executing GTM strategies across multiple channels.
Experience managing freelancers or contractors.
Strong project and process management.
Hands-on experience with CRM, marketing automation, outreach and analytics tools.
Strong knowledge of B2B outbound, partner channel, content-led inbound and paid.
Hands-on experience with LinkedIn and email marketing.
Experience with ICP, personas, positioning, messaging and B2B buying stages.
Experience tracking leads, conversions, CPL and pipeline.
Strong reporting discipline.
Ability to enforce quality and approval gates.
Comfortable working with AI-generated content and verification workflows.
Strong written English and documentation skills.
Able to make strategic decisions and execute them.
Able to prioritize based on business impact.

Hobasa

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