About the Role
Own the GTM strategy and execution across content, social, outreach, paid and other growth channels. Translate business goals into a GTM plan, manage execution, coordinate the internal and freelance team, manage GTM tools, track pipeline and improve performance based on results.
What they will do
- Develop and refine the GTM strategy based on business goals, ICP and performance.
- Define target segments, personas, positioning, messaging and channel priorities.
- Own the monthly and weekly GTM calendar across content, social, outreach and paid.
- Plan GTM activities across LinkedIn, email, outbound, content, paid and partner channels.
- Manage the freelance bench: onboarding, briefing, deadlines, quality, invoicing and offboarding.
- Work directly with team members on GTM requirements and deliverables.
- Own the claims gate and ensure public assets are checked before publishing.
- Maintain the message house, claims sheet, voice guide, brief format and persona set.
- Manage ClickUp, Apollo, Clay, Instantly, Prosp and analytics.
- Manage LinkedIn and email marketing.
- Work with sales/business development on targeting, lead quality, messaging and follow-up.
- Set and track qualified lead and pipeline targets.
- Report weekly on output, pipeline, CPL, conversion and channel performance.
- Ensure prerequisites and dependencies are clear before activation.
- Run weekly GTM reviews and calls and track follow-ups.
Skills required
- 7–10 years in B2B marketing operations, growth operations or GTM execution, including 2+ years at an early-stage company.
- Experience developing and executing GTM strategies across multiple channels.
- Experience managing freelancers or contractors.
- Strong project and process management.
- Hands-on experience with CRM, marketing automation, outreach and analytics tools.
- Strong knowledge of B2B outbound, partner channel, content-led inbound and paid.
- Hands-on experience with LinkedIn and email marketing.
- Experience with ICP, personas, positioning, messaging and B2B buying stages.
- Experience tracking leads, conversions, CPL and pipeline.
- Strong reporting discipline.
- Ability to enforce quality and approval gates.
- Comfortable working with AI-generated content and verification workflows.
- Strong written English and documentation skills.
- Able to make strategic decisions and execute them.
- Able to prioritize based on business impact.
