Job Summary

The Go-to-Market (GTM) is responsible for planning and executing strategies that successfully launch products or services into the market. The role works closely with Product, Marketing, Sales, Customer Success, and Operations teams to drive customer acquisition, revenue growth, and market expansion.

Key Responsibilities

Develop and execute GTM strategies for new products, services, or features.
Conduct market research, competitor analysis, and customer segmentation.
Define product positioning, messaging, and value proposition.
Collaborate with Product, Sales, Marketing, and Customer Success teams to ensure successful launches.
Create launch plans, pricing strategies, and promotional campaigns.
Enable sales teams through training, playbooks, presentations, and sales collateral.
Track key performance indicators (KPIs) such as revenue, customer acquisition, conversion rates, and market share.
Gather customer feedback and market insights to improve GTM strategies.
Manage cross-functional projects and ensure timely execution.
Identify new business opportunities and support market expansion initiatives.

Required Qualifications

Bachelor's degree in Business, Marketing, MBA, or a related field.
3–8 years of experience in Product Marketing, Sales, Business Development, or Go-to-Market roles.
Experience in SaaS, Technology, FMCG, Healthcare, or relevant industries is preferred.
Strong analytical and project management skills.

Required Skills

Go-to-Market Strategy
Product Launch Management
Market Research & Competitive Analysis
Product Positioning & Messaging
Sales Enablement
Business Analytics
CRM tools (Salesforce, HubSpot, Zoho, etc.)
Communication & Stakeholder Management
Project Management
Data-driven decision making

Key Performance Indicators (KPIs)

Successful product launches
Revenue growth
Customer acquisition
Market penetration
Lead conversion rate
Sales enablement effectiveness
Customer adoption and retention

Preferred Tools

Salesforce / HubSpot / Zoho CRM
Google Analytics
Power BI / Tableau
Microsoft Excel
Jira / Asana / Monday.com
Marketing automation platforms (Marketo, HubSpot, etc.)

Job Type: Full-time

Pay: ₹12,000.00 - ₹25,000.00 per month

Work Location: In person

HRL Infotech

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Go-to-Market (GTM) Executive