Job Summary
The Go-to-Market (GTM) is responsible for planning and executing strategies that successfully launch products or services into the market. The role works closely with Product, Marketing, Sales, Customer Success, and Operations teams to drive customer acquisition, revenue growth, and market expansion.
Key Responsibilities
- Develop and execute GTM strategies for new products, services, or features.
- Conduct market research, competitor analysis, and customer segmentation.
- Define product positioning, messaging, and value proposition.
- Collaborate with Product, Sales, Marketing, and Customer Success teams to ensure successful launches.
- Create launch plans, pricing strategies, and promotional campaigns.
- Enable sales teams through training, playbooks, presentations, and sales collateral.
- Track key performance indicators (KPIs) such as revenue, customer acquisition, conversion rates, and market share.
- Gather customer feedback and market insights to improve GTM strategies.
- Manage cross-functional projects and ensure timely execution.
- Identify new business opportunities and support market expansion initiatives.
Required Qualifications
- Bachelor's degree in Business, Marketing, MBA, or a related field.
- 3–8 years of experience in Product Marketing, Sales, Business Development, or Go-to-Market roles.
- Experience in SaaS, Technology, FMCG, Healthcare, or relevant industries is preferred.
- Strong analytical and project management skills.
Required Skills
- Go-to-Market Strategy
- Product Launch Management
- Market Research & Competitive Analysis
- Product Positioning & Messaging
- Sales Enablement
- Business Analytics
- CRM tools (Salesforce, HubSpot, Zoho, etc.)
- Communication & Stakeholder Management
- Project Management
- Data-driven decision making
Key Performance Indicators (KPIs)
- Successful product launches
- Revenue growth
- Customer acquisition
- Market penetration
- Lead conversion rate
- Sales enablement effectiveness
- Customer adoption and retention
Preferred Tools
- Salesforce / HubSpot / Zoho CRM
- Google Analytics
- Power BI / Tableau
- Microsoft Excel
- Jira / Asana / Monday.com
- Marketing automation platforms (Marketo, HubSpot, etc.)
Job Type: Full-time
Pay: ₹12,000.00 - ₹25,000.00 per month
Work Location: In person
