Co-Founder & CFO - Pre-Revenue Stage (With Investment Rs.1.00 Crore - Mandatory)

Building India’s Largest Spiritual Commerce Business

Indus Partners is inviting expressions of interest for a Co-Founder & Procurement Head for a high-potential, pre-revenue omnichannel spiritual commerce platform.

This is not a salaried role. This is a founding, investment-linked leadership opportunity.

Pre-Revenue Stage (With Investment Commitment)

About DIVINAA

DIVINAA is a faith-neutral, omni-channel spiritual commerce platform structured as a master brand with distinct verticals:

SARVAM – Ritual & devotional physical products
EKAM – Spiritual wellness & energy-based living
ZIKR – Prayer literature & sacred expression

DIVINAA aims to become India’s largest cross-religion spiritual commerce ecosystem with offline + online integration, institutional supply chains, and global scalability.

We are currently at a pre-revenue, structure-building stage, with brand architecture, strategic roadmap, and category segmentation already defined.

Position Overview

Title: Co-Founder & Chief Financial Officer (CFO)

Location: Gurugram, India (Hybrid / On-site for core build phase)

Stage: Pre-Revenue

Equity: Yes

Capital Investment: Rs.1.00 Crore - Mandatory

The CFO will be responsible for:

Financial architecture
Capital structuring
Governance & compliance
Fundraising readiness
Unit economics discipline
Investor strategy
Cash survival planning

Core Role Mandate

The CFO Co-Founder will build the financial spine of DIVINAA from day zero.

You are not joining a company.

You are building one.

Key Responsibilities

1️⃣ Capital Structuring & Founder Investment

Commit agreed founder capital (cash investment)
Structure equity vs capital contribution framework
Design founder agreement financial architecture
Define vesting, dilution & ESOP pool strategy
Establish capital efficiency discipline

2️⃣ Financial Architecture Design

Build 3–5 year financial model (retail + wholesale + D2C)
Define store-level unit economics
Define SKU margin frameworks (SARVAM / EKAM / ZIKR)
Working capital cycle planning
Inventory turn strategy
Cash burn modeling

3️⃣ Compliance & Governance

Company structure & shareholding design
Accounting systems setup
Statutory compliance planning
GST & multi-state retail compliance
IP asset capitalization strategy
Internal control frameworks

4️⃣ Fundraising & Investor Readiness

Prepare financial data room
Investor pitch financial modeling
Valuation benchmarking
Seed round structuring
Debt vs equity decision frameworks
Institutional funding strategy

5️⃣ Retail & Omni-Channel Economics

Offline store capex modeling (200 / 500 / 1000 sq ft formats)
Gross margin architecture per sub-brand
Marketplace commission impact analysis
Pricing discipline & discount strategy
Franchise financial modeling (future stage)

6️⃣ Strategic Decision Partnership

As Co-Founder, CFO will:

Challenge expansion pace
Approve capital deployment
Build risk mitigation frameworks
Align growth with financial discipline
Drive board-level reporting standards

Required Profile

Experience

15+ years in finance, retail, consumer, startup, or PE/VC ecosystem
Experience in early-stage venture building preferred
Fundraising exposure (Seed/Angel/Series A level)
Retail or omni-channel experience strongly preferred

Core Competencies

Financial modelling (advanced)
Capital structuring
Governance mindset
Risk calibration
Founder-level accountability
Long-term wealth thinking

Personality Fit

Builder, not employee
Capital allocator mindset
High integrity
Calm under uncertainty
Long-term wealth creator
Not salary dependent in initial phase

Reporting Structure

Co-Founder Level

Reports to: Board / Founder Collective

Decision Rights: Joint Strategic Control

iNdus Partners

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Co-Founder & CFO with Investment