Co-Founder & CFO
DIVINAA – Pre-Revenue Stage (With Investment Commitment)
About DIVINAA
DIVINAA is a faith-neutral, omni-channel spiritual commerce platform structured as a master brand with distinct verticals:
- SARVAM – Ritual & devotional physical products
- EKAM – Spiritual wellness & energy-based living
- ZIKR – Prayer literature & sacred expression
DIVINAA aims to become India’s largest cross-religion spiritual commerce ecosystem with offline + online integration, institutional supply chains, and global scalability.
We are currently at a pre-revenue, structure-building stage, with brand architecture, strategic roadmap, and category segmentation already defined.
Position Overview
Title: Co-Founder & Chief Financial Officer (CFO)
Location: India (Hybrid / On-site for core build phase)
Stage: Pre-Revenue
Equity: Yes
Capital Investment: Mandatory (Skin in the Game)
This is not a salaried position.
This is a founding equity + capital participation role.
The CFO will be responsible for:
- Financial architecture
- Capital structuring
- Governance & compliance
- Fundraising readiness
- Unit economics discipline
- Investor strategy
- Cash survival planning
Core Role Mandate
The CFO Co-Founder will build the financial spine of DIVINAA from day zero.
You are not joining a company.
You are building one.
Key Responsibilities
1️⃣ Capital Structuring & Founder Investment
- Commit agreed founder capital (cash investment)
- Structure equity vs capital contribution framework
- Design founder agreement financial architecture
- Define vesting, dilution & ESOP pool strategy
- Establish capital efficiency discipline
2️⃣ Financial Architecture Design
- Build 3–5 year financial model (retail + wholesale + D2C)
- Define store-level unit economics
- Define SKU margin frameworks (SARVAM / EKAM / ZIKR)
- Working capital cycle planning
- Inventory turn strategy
- Cash burn modeling
3️⃣ Compliance & Governance
- Company structure & shareholding design
- Accounting systems setup
- Statutory compliance planning
- GST & multi-state retail compliance
- IP asset capitalization strategy
- Internal control frameworks
4️⃣ Fundraising & Investor Readiness
- Prepare financial data room
- Investor pitch financial modeling
- Valuation benchmarking
- Seed round structuring
- Debt vs equity decision frameworks
- Institutional funding strategy
5️⃣ Retail & Omni-Channel Economics
- Offline store capex modeling (200 / 500 / 1000 sq ft formats)
- Gross margin architecture per sub-brand
- Marketplace commission impact analysis
- Pricing discipline & discount strategy
- Franchise financial modeling (future stage)
6️⃣ Strategic Decision Partnership
As Co-Founder, CFO will:
- Challenge expansion pace
- Approve capital deployment
- Build risk mitigation frameworks
- Align growth with financial discipline
- Drive board-level reporting standards
Required Profile
Experience
- 8–15+ years in finance, retail, consumer, startup, or PE/VC ecosystem
- Experience in early-stage venture building preferred
- Fundraising exposure (Seed/Angel/Series A level)
- Retail or omni-channel experience strongly preferred
Core Competencies
- Financial modeling (advanced)
- Capital structuring
- Governance mindset
- Risk calibration
- Founder-level accountability
- Long-term wealth thinking
Personality Fit
- Builder, not employee
- Capital allocator mindset
- High integrity
- Calm under uncertainty
- Long-term wealth creator
- Not salary dependent in initial phase
Investment Requirement
This role requires:
- Direct capital investment in DIVINAA
- Investment quantum: (To be mutually defined)
- Locked-in commitment period
- Equity proportional to capital + contribution value
This ensures:
- Alignment
- Risk sharing
- Long-term partnership stability
What This Is NOT
- Not a corporate CFO job
- Not a consulting engagement
- Not a short-term advisory mandate
- Not a salary-first structure
What This Can Become
- Founding equity in a scalable spiritual commerce ecosystem
- National retail rollout
- Global diaspora expansion
- Category leadership in faith-neutral spiritual retail
- Institutional IPO-ready structure (long-term vision)
Equity Structure (Indicative Framework)
To be structured based on:
- Capital invested
- Time commitment (Full-time vs Executive)
- Founder role intensity
- Vesting (4-year with cliff recommended)
- Performance milestones
KPIs for First 12 Months
- Financial model finalized
- Capital structure executed
- Accounting & compliance live
- First store capex controlled within target
- Gross margin thresholds achieved
- Working capital cycle defined
- Investor-ready documentation complete
Reporting Structure
Co-Founder Level
Reports to: Board / Founder Collective
Decision Rights: Joint Strategic Control
Ideal Candidate Mindset
You see:
- Spiritual commerce as structured retail
- Devotion as organized supply chain
- Ritual as repeat consumption model
- Faith as disciplined category economics
You understand:
Emotion sells.
But numbers sustain.
