Co-Founder & CFO - Pre-Revenue Stage (With Investment Rs.1.00 Crore - Mandatory)
Building India’s Largest Spiritual Commerce Business
Indus Partners is inviting expressions of interest for a Co-Founder & Procurement Head for a high-potential, pre-revenue omnichannel spiritual commerce platform.
This is not a salaried role. This is a founding, investment-linked leadership opportunity.
Pre-Revenue Stage (With Investment Commitment)
About DIVINAA
DIVINAA is a faith-neutral, omni-channel spiritual commerce platform structured as a master brand with distinct verticals:
- SARVAM – Ritual & devotional physical products
- EKAM – Spiritual wellness & energy-based living
- ZIKR – Prayer literature & sacred expression
DIVINAA aims to become India’s largest cross-religion spiritual commerce ecosystem with offline + online integration, institutional supply chains, and global scalability.
We are currently at a pre-revenue, structure-building stage, with brand architecture, strategic roadmap, and category segmentation already defined.
Position Overview
Title: Co-Founder & Chief Financial Officer (CFO)
Location: Gurugram, India (Hybrid / On-site for core build phase)
Stage: Pre-Revenue
Equity: Yes
Capital Investment: Rs.1.00 Crore - Mandatory
The CFO will be responsible for:
- Financial architecture
- Capital structuring
- Governance & compliance
- Fundraising readiness
- Unit economics discipline
- Investor strategy
- Cash survival planning
Core Role Mandate
The CFO Co-Founder will build the financial spine of DIVINAA from day zero.
You are not joining a company.
You are building one.
Key Responsibilities
1️⃣ Capital Structuring & Founder Investment
- Commit agreed founder capital (cash investment)
- Structure equity vs capital contribution framework
- Design founder agreement financial architecture
- Define vesting, dilution & ESOP pool strategy
- Establish capital efficiency discipline
2️⃣ Financial Architecture Design
- Build 3–5 year financial model (retail + wholesale + D2C)
- Define store-level unit economics
- Define SKU margin frameworks (SARVAM / EKAM / ZIKR)
- Working capital cycle planning
- Inventory turn strategy
- Cash burn modeling
3️⃣ Compliance & Governance
- Company structure & shareholding design
- Accounting systems setup
- Statutory compliance planning
- GST & multi-state retail compliance
- IP asset capitalization strategy
- Internal control frameworks
4️⃣ Fundraising & Investor Readiness
- Prepare financial data room
- Investor pitch financial modeling
- Valuation benchmarking
- Seed round structuring
- Debt vs equity decision frameworks
- Institutional funding strategy
5️⃣ Retail & Omni-Channel Economics
- Offline store capex modeling (200 / 500 / 1000 sq ft formats)
- Gross margin architecture per sub-brand
- Marketplace commission impact analysis
- Pricing discipline & discount strategy
- Franchise financial modeling (future stage)
6️⃣ Strategic Decision Partnership
As Co-Founder, CFO will:
- Challenge expansion pace
- Approve capital deployment
- Build risk mitigation frameworks
- Align growth with financial discipline
- Drive board-level reporting standards
Required Profile
Experience
- 15+ years in finance, retail, consumer, startup, or PE/VC ecosystem
- Experience in early-stage venture building preferred
- Fundraising exposure (Seed/Angel/Series A level)
- Retail or omni-channel experience strongly preferred
Core Competencies
- Financial modelling (advanced)
- Capital structuring
- Governance mindset
- Risk calibration
- Founder-level accountability
- Long-term wealth thinking
Personality Fit
- Builder, not employee
- Capital allocator mindset
- High integrity
- Calm under uncertainty
- Long-term wealth creator
- Not salary dependent in initial phase
Reporting Structure
Co-Founder Level
Reports to: Board / Founder Collective
Decision Rights: Joint Strategic Control
