KEY RESPONSIBILITIES

Sales Team Management

Lead, manage, and supervise the field sales team, including merchandisers and sales representatives, to ensure strong performance and accountability.
Plan and optimize routing schedules to maximize market coverage and productivity.
Conduct regular field visits to monitor execution standards, service levels, and team performance.
Coach and develop team members to strengthen capabilities, identify performance gaps, and implement improvement plans.
Work closely with the reporting manager to develop KPIs and performance tracking mechanisms across different operational roles.
Manage sales incentives and commission schemes to motivate and drive results.

Trade Management

Build and maintain strong working relationships with key modern trade retailers such as FairPrice, Cold Storage, Giant, and 7-Eleven at both store and area levels.
Ensure effective execution and retailer support for promotions and campaigns.
Gather structured feedback from the field team on trade activations, assess effectiveness, and recommend improvements for future initiatives.
Lead negotiations for space-buy renewals and new product placements.

Logistics & Supply Chain Coordination

Coordinate with retailer inventory planners to ensure optimal stock levels across all brands and alignment with promotional plans.
Work closely with warehouses and retailers’ distribution centres to ensure timely delivery of goods.

Cross-Functional Collaboration

Collaborate closely with Key Account and Trade Marketing teams to ensure high standards of execution for trade activities, 4Ps strategies, and agency brand initiatives across modern trade retailers.
Share timely trade insights and planogram updates to support Key Account and Trade Marketing teams in strategy adjustments and retailer negotiations.

REQUIREMENTS

Lam Soon Singapore Pte Ltd

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