RESPONSIBILITIES

Sales Team Management

Work closely with the reporting manager to develop KPIs and tracking mechanisms for different levels within the operations team.
Review and optimise sales team coverage to improve efficiency and effectiveness.
Monitor individual performance and provide coaching and feedback to enhance the skills and capabilities of the sales team, including executives, supervisors, sales representatives, and merchandisers.

Trade Management

Build and maintain strong relationships with key retailers such as FairPrice, Cold Storage, Giant, and 7-Eleven at both store and area levels to ensure support for promotions and campaigns.
Gather feedback from the team on trade activations, evaluate effectiveness, and recommend improvements for future executions.
Lead negotiations for space-buy renewals and new placements.

Logistic & Supply Chain Management

Coordinate with retailer inventory planners to ensure optimal stock levels across all brands and alignment with promotional plans.
Work closely with warehouses and retailers’ distribution centres to ensure timely delivery of goods.

Cross-Functional Engagement

Collaborate closely with Key Account and Trade Marketing teams to ensure high standards of execution for trade activities, 4Ps strategies, and agency brand initiatives across modern trade retailers.
Share timely trade insights and planogram updates to support Key Account and Trade Marketing teams in strategy adjustments and retailer negotiations.

REQUIREMENTS

Diploma in Business, Sales and Marketing, or a related field.
Minimum 5 years of sales experience in FMCG industry
Minimum 3 years of experience leading an operations team of at least 15 Merchandisers / Sales Representatives in the FMCG industry.
Strong leadership and people management skills.
Good understanding of modern trade operations and retail execution.
Strong negotiation and relationship management skills.
Good planning, coordination, and problem-solving skills.
Able to work cross-functionally with internal and external stakeholders.
Proficient in Microsoft Office applications.
Possession of own vehicle is preferred.

Lam Soon Singapore Pte Ltd

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