RESPONSIBILITIES
Sales Team Management
- Work closely with the reporting manager to develop KPIs and tracking mechanisms for different levels within the operations team.
- Review and optimise sales team coverage to improve efficiency and effectiveness.
- Monitor individual performance and provide coaching and feedback to enhance the skills and capabilities of the sales team, including executives, supervisors, sales representatives, and merchandisers.
Trade Management
- Build and maintain strong relationships with key retailers such as FairPrice, Cold Storage, Giant, and 7-Eleven at both store and area levels to ensure support for promotions and campaigns.
- Gather feedback from the team on trade activations, evaluate effectiveness, and recommend improvements for future executions.
- Lead negotiations for space-buy renewals and new placements.
Logistic & Supply Chain Management
- Coordinate with retailer inventory planners to ensure optimal stock levels across all brands and alignment with promotional plans.
- Work closely with warehouses and retailers’ distribution centres to ensure timely delivery of goods.
Cross-Functional Engagement
- Collaborate closely with Key Account and Trade Marketing teams to ensure high standards of execution for trade activities, 4Ps strategies, and agency brand initiatives across modern trade retailers.
- Share timely trade insights and planogram updates to support Key Account and Trade Marketing teams in strategy adjustments and retailer negotiations.
REQUIREMENTS
- Diploma in Business, Sales and Marketing, or a related field.
- Minimum 5 years of sales experience in FMCG industry
- Minimum 3 years of experience leading an operations team of at least 15 Merchandisers / Sales Representatives in the FMCG industry.
- Strong leadership and people management skills.
- Good understanding of modern trade operations and retail execution.
- Strong negotiation and relationship management skills.
- Good planning, coordination, and problem-solving skills.
- Able to work cross-functionally with internal and external stakeholders.
- Proficient in Microsoft Office applications.
- Possession of own vehicle is preferred.
