GTM Lead

Location: Kolkata / Mumbai

About the role

The GTM Lead is responsible for building and owning the go-to-market function for LoglineAI. The company operates both as a studio providing AI-enabled content services and as a platform building tools and OS capabilities for other studios and brands.

This role covers strategy and execution across target segments such as film/TV studios, streamers, production companies, agencies, and large brands. The GTM Lead will define ICPs, positioning, and messaging; build outbound and inbound programs; shape pricing and packaging; and work closely with the founder and product/engineering teams to align roadmap and commercial needs.

Responsibilities

Own GTM across I-powered studio services (shots, sequences, campaigns, episodic content) and emerging tools/OS offerings for studios, agencies, and brands.
Define ICPs and segments and develop clear positioning and messaging for each.
Build the growth engine: targeted outbound, account-based marketing, founder-led sales support, and inbound channels (content, talks, events, case studies).
Lead revenue experiments on channels, pricing, packaging, and bundling of services and tools.
Provide structured feedback from the market to product and engineering to influence roadmap and packaging.
Track pipeline, conversion rates, ACV, and unit economics; adjust strategy based on data.

Requirements

7–12+ years in growth, business development, or marketing roles in B2B SaaS, creative services, or media/entertainment, with exposure to international (preferably US) clients.
Demonstrated experience taking a GTM motion from early relationships to a repeatable pipeline and revenue.
Experience selling into studios, agencies, or large brands is strongly preferred.
Strong communication skills and ability to explain complex workflows to non-technical executives.
Comfortable working in ambiguous, early-stage environments.

Ideal Candidate

Ideal candidate comes from B2B SaaS or creative/production agencies serving studios and large brands and has operated at a Head of Growth / BD / Client Partner leadership level across high-value entertainment and brand accounts.

LoglineAI

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GTM Lead