GTM Lead
Location: Kolkata / Mumbai
About the role
The GTM Lead is responsible for building and owning the go-to-market function for LoglineAI. The company operates both as a studio providing AI-enabled content services and as a platform building tools and OS capabilities for other studios and brands.
This role covers strategy and execution across target segments such as film/TV studios, streamers, production companies, agencies, and large brands. The GTM Lead will define ICPs, positioning, and messaging; build outbound and inbound programs; shape pricing and packaging; and work closely with the founder and product/engineering teams to align roadmap and commercial needs.
Responsibilities
- Own GTM across I-powered studio services (shots, sequences, campaigns, episodic content) and emerging tools/OS offerings for studios, agencies, and brands.
- Define ICPs and segments and develop clear positioning and messaging for each.
- Build the growth engine: targeted outbound, account-based marketing, founder-led sales support, and inbound channels (content, talks, events, case studies).
- Lead revenue experiments on channels, pricing, packaging, and bundling of services and tools.
- Provide structured feedback from the market to product and engineering to influence roadmap and packaging.
- Track pipeline, conversion rates, ACV, and unit economics; adjust strategy based on data.
Requirements
- 7–12+ years in growth, business development, or marketing roles in B2B SaaS, creative services, or media/entertainment, with exposure to international (preferably US) clients.
- Demonstrated experience taking a GTM motion from early relationships to a repeatable pipeline and revenue.
- Experience selling into studios, agencies, or large brands is strongly preferred.
- Strong communication skills and ability to explain complex workflows to non-technical executives.
- Comfortable working in ambiguous, early-stage environments.
Ideal Candidate
Ideal candidate comes from B2B SaaS or creative/production agencies serving studios and large brands and has operated at a Head of Growth / BD / Client Partner leadership level across high-value entertainment and brand accounts.
