CHIEF SALES OFFICER (CSO)

Hiring Partner: Magsum Solutions

Hiring For: Vanmoh

Location: Coimbatore, Tamil Nadu

Employment Type: Full-Time

Reporting To: Managing Director / CEO

About Vanmoh

Vanmoh is a growing financial services organization focused on building a trusted ecosystem across chit funds, financial products, insurance, mutual funds, and credit solutions.

As Vanmoh continues to expand, we are looking for an experienced Chief Sales Officer (CSO) to lead the organization's sales strategy, revenue growth, and business development.

About the Role

The CSO will be responsible for building and executing the overall sales strategy, driving revenue, expanding the customer base, developing sales teams, and establishing a high-performance sales culture.

This is a leadership role for a commercially strong professional who can translate business objectives into measurable sales outcomes.

Key Responsibilities

1. Sales Strategy & Revenue Growth

Develop and execute the company’s overall sales strategy.
Establish annual, quarterly, and monthly revenue targets.
Build sales plans across branches, products, and customer segments.
Identify new revenue opportunities and growth markets.
Continuously improve sales productivity and conversion rates.

2. Sales Team Leadership

Lead, mentor, and manage the sales leadership team.
Build a strong and performance-driven sales organization.
Define sales targets, KRAs, and KPIs for teams.
Establish structured sales review mechanisms.
Coach teams on customer acquisition, conversion, retention, and cross-selling.
Identify hiring requirements and build the sales organization as the company scales.

3. Branch & Market Expansion

Drive sales performance across existing branches.
Develop strategies for expansion into new markets and locations.
Analyze branch-level performance and identify opportunities for improvement.
Work closely with branch managers to achieve revenue and customer acquisition targets.

4. Customer Acquisition & Business Development

Develop strategies to acquire new customers and increase market penetration.
Build partnerships, referral channels, and institutional relationships.
Identify high-value customer segments.
Develop customer acquisition campaigns in coordination with the marketing team.
Drive cross-selling and up-selling across Vanmoh’s financial product portfolio.

5. Sales Performance Management

Establish a data-driven sales management system.
Track key metrics, including:
Lead generation
Conversion rate
Customer acquisition
Revenue per salesperson
Branch performance
Sales pipeline
Customer retention
Cross-selling
Review sales performance regularly and take corrective action where required.

6. CRM & Sales Process

Develop and standardize the company’s sales process.
Ensure effective CRM adoption and sales pipeline management.
Introduce structured lead tracking and follow-up systems.
Improve sales forecasting and reporting.
Establish clear processes from lead generation to customer onboarding.

7. Product & Market Development

Work closely with management to understand market demand and customer needs.
Provide insights for developing and positioning new financial products.
Monitor competitors and changing market trends.
Identify opportunities to improve product positioning and pricing.

8. Strategic Partnerships

Build relationships with strategic partners, corporate clients, institutions, and referral networks.
Develop new distribution channels.
Explore opportunities for B2B and institutional business.
Represent Vanmoh at industry events and business forums when required.

9. Collaboration With Marketing & Management

Work closely with the marketing team to align marketing activities with sales objectives.
Develop clear lead-generation requirements for marketing.
Ensure marketing leads are effectively converted by the sales team.
Present sales forecasts, performance reports, and growth plans to senior management.

10. Compliance & Customer Trust

As Vanmoh operates in financial services, the CSO must ensure that sales practices are ethical, transparent, and compliant with applicable regulations and company policies.

Ensure responsible selling practices.
Maintain high standards of customer communication.
Avoid misleading sales commitments or misrepresentation.
Work with compliance and management teams to maintain proper sales governance.

Key KRAs / KPIs

The CSO will be evaluated primarily on:

Overall revenue growth
New customer acquisition
Sales target achievement
Branch-wise sales performance
Sales team productivity
Conversion rates
Customer retention
Cross-selling and up-selling
Sales pipeline growth
Expansion into new markets
Sales forecasting accuracy
Cost of customer acquisition
Sales process efficiency

Candidate Profile

We are looking for a commercially driven sales leader who has demonstrated experience in building teams, scaling revenue, and creating structured sales systems.

Required Experience

10+ years of overall sales/business development experience.
5+ years in a senior sales leadership position.
Proven experience managing large sales teams.
Demonstrated a track record of achieving aggressive revenue targets.
Experience in financial services is strongly preferred.

Preferred Industry Experience

Candidates from the following sectors will be preferred:

Chit funds
NBFC / lending
Insurance
Mutual funds / wealth management
Banking
Financial services
Fintech
Consumer finance

Experience managing branch-based sales organizations will be a strong advantage.

Skills Required

Strategic sales planning
Business development
Revenue management
Sales team leadership
Negotiation
Customer acquisition
Performance management
Sales forecasting
CRM & pipeline management
Data-driven decision-making
Strong communication and presentation skills
Excellent leadership and people-management skills

Ideal Candidate

The ideal candidate should be:

A builder, not just a sales manager.

Someone who can:

Build a high-performing sales organization from the ground up.
Create accountability across branches and teams.
Drive aggressive but sustainable revenue growth.
Build systems instead of depending on individual performers.
Understand customer behavior and market dynamics.
Develop future sales leaders.
Work closely with the CEO/management on business expansion.
Bring strong commercial discipline to the organization.

Compensation

Compensation: Competitive, based on experience and proven track record.

A performance-linked incentive structure will be considered based on achievement of agreed sales and revenue targets.

Location: Coimbatore, Tamil Nadu

Employment Type: Full-Time

Joining: Immediate / 30 days preferred

Magsum Solutions Private Limited

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