CHIEF SALES OFFICER (CSO)
Hiring Partner: Magsum Solutions
Hiring For: Vanmoh
Location: Coimbatore, Tamil Nadu
Employment Type: Full-Time
Reporting To: Managing Director / CEO
About Vanmoh
Vanmoh is a growing financial services organization focused on building a trusted ecosystem across chit funds, financial products, insurance, mutual funds, and credit solutions.
As Vanmoh continues to expand, we are looking for an experienced Chief Sales Officer (CSO) to lead the organization's sales strategy, revenue growth, and business development.
About the Role
The CSO will be responsible for building and executing the overall sales strategy, driving revenue, expanding the customer base, developing sales teams, and establishing a high-performance sales culture.
This is a leadership role for a commercially strong professional who can translate business objectives into measurable sales outcomes.
Key Responsibilities
1. Sales Strategy & Revenue Growth
- Develop and execute the company’s overall sales strategy.
- Establish annual, quarterly, and monthly revenue targets.
- Build sales plans across branches, products, and customer segments.
- Identify new revenue opportunities and growth markets.
- Continuously improve sales productivity and conversion rates.
2. Sales Team Leadership
- Lead, mentor, and manage the sales leadership team.
- Build a strong and performance-driven sales organization.
- Define sales targets, KRAs, and KPIs for teams.
- Establish structured sales review mechanisms.
- Coach teams on customer acquisition, conversion, retention, and cross-selling.
- Identify hiring requirements and build the sales organization as the company scales.
3. Branch & Market Expansion
- Drive sales performance across existing branches.
- Develop strategies for expansion into new markets and locations.
- Analyze branch-level performance and identify opportunities for improvement.
- Work closely with branch managers to achieve revenue and customer acquisition targets.
4. Customer Acquisition & Business Development
- Develop strategies to acquire new customers and increase market penetration.
- Build partnerships, referral channels, and institutional relationships.
- Identify high-value customer segments.
- Develop customer acquisition campaigns in coordination with the marketing team.
- Drive cross-selling and up-selling across Vanmoh’s financial product portfolio.
5. Sales Performance Management
- Establish a data-driven sales management system.
- Track key metrics, including:
- Lead generation
- Conversion rate
- Customer acquisition
- Revenue per salesperson
- Branch performance
- Sales pipeline
- Customer retention
- Cross-selling
- Review sales performance regularly and take corrective action where required.
6. CRM & Sales Process
- Develop and standardize the company’s sales process.
- Ensure effective CRM adoption and sales pipeline management.
- Introduce structured lead tracking and follow-up systems.
- Improve sales forecasting and reporting.
- Establish clear processes from lead generation to customer onboarding.
7. Product & Market Development
- Work closely with management to understand market demand and customer needs.
- Provide insights for developing and positioning new financial products.
- Monitor competitors and changing market trends.
- Identify opportunities to improve product positioning and pricing.
8. Strategic Partnerships
- Build relationships with strategic partners, corporate clients, institutions, and referral networks.
- Develop new distribution channels.
- Explore opportunities for B2B and institutional business.
- Represent Vanmoh at industry events and business forums when required.
9. Collaboration With Marketing & Management
- Work closely with the marketing team to align marketing activities with sales objectives.
- Develop clear lead-generation requirements for marketing.
- Ensure marketing leads are effectively converted by the sales team.
- Present sales forecasts, performance reports, and growth plans to senior management.
10. Compliance & Customer Trust
As Vanmoh operates in financial services, the CSO must ensure that sales practices are ethical, transparent, and compliant with applicable regulations and company policies.
- Ensure responsible selling practices.
- Maintain high standards of customer communication.
- Avoid misleading sales commitments or misrepresentation.
- Work with compliance and management teams to maintain proper sales governance.
Key KRAs / KPIs
The CSO will be evaluated primarily on:
- Overall revenue growth
- New customer acquisition
- Sales target achievement
- Branch-wise sales performance
- Sales team productivity
- Conversion rates
- Customer retention
- Cross-selling and up-selling
- Sales pipeline growth
- Expansion into new markets
- Sales forecasting accuracy
- Cost of customer acquisition
- Sales process efficiency
Candidate Profile
We are looking for a commercially driven sales leader who has demonstrated experience in building teams, scaling revenue, and creating structured sales systems.
Required Experience
- 10+ years of overall sales/business development experience.
- 5+ years in a senior sales leadership position.
- Proven experience managing large sales teams.
- Demonstrated a track record of achieving aggressive revenue targets.
- Experience in financial services is strongly preferred.
Preferred Industry Experience
Candidates from the following sectors will be preferred:
- Chit funds
- NBFC / lending
- Insurance
- Mutual funds / wealth management
- Banking
- Financial services
- Fintech
- Consumer finance
Experience managing branch-based sales organizations will be a strong advantage.
Skills Required
- Strategic sales planning
- Business development
- Revenue management
- Sales team leadership
- Negotiation
- Customer acquisition
- Performance management
- Sales forecasting
- CRM & pipeline management
- Data-driven decision-making
- Strong communication and presentation skills
- Excellent leadership and people-management skills
Ideal Candidate
The ideal candidate should be:
A builder, not just a sales manager.
Someone who can:
- Build a high-performing sales organization from the ground up.
- Create accountability across branches and teams.
- Drive aggressive but sustainable revenue growth.
- Build systems instead of depending on individual performers.
- Understand customer behavior and market dynamics.
- Develop future sales leaders.
- Work closely with the CEO/management on business expansion.
- Bring strong commercial discipline to the organization.
Compensation
Compensation: Competitive, based on experience and proven track record.
A performance-linked incentive structure will be considered based on achievement of agreed sales and revenue targets.
Location: Coimbatore, Tamil Nadu
Employment Type: Full-Time
Joining: Immediate / 30 days preferred
