We’re working with a specialist gaming and entertainment business on a high-profile global launch of a brand new title.

They’re looking for a heavyweight Strategy Director to lead the development of a full go-to-market strategy, spanning early access phases through to global launch.

This is a unique opportunity to shape a large-scale, multi-market campaign, integrating creator, community and esports-led activations within a 360 marketing approach.

Key Responsibilities

Develop a comprehensive global go-to-market strategy across multiple launch phases
Define channel strategy and messaging across paid, owned and earned channels
Build a 360 campaign approach, integrating creators, community and experiential activations
Shape market-specific strategies across key regions including Europe, North America and Asia
Align strategic outputs with key KPIs including acquisition, engagement and retention

Skills & Experience

Extensive experience in strategy within gaming, esports or entertainment
Proven track record delivering global campaign and launch strategies
Strong understanding of gaming audiences and community dynamics
Experience working across integrated, multi-channel campaigns
Confident presenting and articulating strategic direction to senior stakeholders
Ability to operate at pace in a high-pressure pitch environment

Project Scope & Duration - ASAP start for initial 3-4 week contract with likelihood to extend to execute strategy

Day Rate - Circa £700 per day

Location & Workplace Policy - Fully remote

IR35 Status - TBC

Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.

Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/

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