Role Summary

The Business Operations & Growth Manager at Nearwala will be responsible for planning, executing, and monitoring end-to-end business, sales, and marketing activities across all active and upcoming locations. This role will act as the bridge between shop operations, user acquisition strategies, and marketing performance — ensuring consistency, efficiency, and growth in both B2B (shops) and B2C (users) functions.

Key Responsibilities

Shop-Side Operations (B2B)

● Coordinate and oversee shop data collection, onboarding, and branding

● Ensure effective shop training, engagement, and support systems

● Supervise local marketing and promotional execution at shop level

● Track and evaluate growth metrics of onboarded shops and share performance

insights

● Develop SOPs for standardized shop experience across cities

User-Side Acquisition & Marketing (B2C)

● Plan and execute user acquisition strategies (online + offline)

● Oversee social media, influencer, and local event-based campaigns

● Collaborate with content & design teams to ensure message consistency

● Track, analyse and improve campaign performance & ROI

● Develop a feedback loop from users to optimise app experience

Cross-Functional Operations

● Coordinate between tech, marketing, field ops and analytics teams

● Maintain operational dashboards and daily/weekly growth reports

● Drive standardisation and compliance across locations

● Proactively identify challenges and recommend scalable solutions

Required Skills & Qualifications

● 3+ years of experience in business operations, sales/marketing, or growth management

● Strong leadership, team coordination, and multitasking abilities

● Data-driven decision-maker with excellent analytical and reporting skills

● Familiarity with tools like Microsoft PowerBI, Excel/Google Sheets, CRM systems, and performance dashboards

● Excellent communication skills in English and local languages

● Prior experience in a startup/retail-tech/e-commerce environment is a plus

Location

Hybrid/Field-based (Pan-India), with occasional travel to expansion cities like Mumbai, Bangalore, Hyderabad, Delhi, Kochi, Calicut etc.

Nearwala (NearPay Innovations Pvt Ltd)

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Business Operations & Growth Manager