Job Overview

We are looking for a Creative Head with exceptional creative writing skills—someone who understands how words influence decisions, shape perception, and drive conversions.

This role is about using storytelling, psychology, and strategic thinking to craft high-impact communication across all touchpoints. You will be responsible for turning ideas into powerful narratives and ensuring every piece of content is designed to engage, persuade, and convert.

Key Responsibilities

Lead and own all creative writing across the brand (ads, landing pages, emails, scripts, captions, campaigns)

Craft high-converting hooks, headlines, and opening lines that capture attention instantly

Develop compelling narratives and storytelling frameworks for campaigns

Translate product features into clear, benefit-driven messaging

Write high-converting Video Sales Letters (VSLs) that guide viewers from hook → problem → solution → offer → action

Craft scroll-stopping opening hooks for reels, ads, and short-form videos

Develop engaging scripts for awareness content that build brand recall and trust

Write influencer and UGC-style scripts that feel natural, relatable, and authentic

Write short-form and long-form copy optimized for engagement and conversions

Build campaign messaging, scripts, and content flows from idea to execution

Continuously test and iterate on copy angles, tones, and messaging styles

Develop and maintain a consistent brand voice and tone

Collaborate with design and video teams to ensure copy aligns with visuals

Required Skills

Strong expertise in creative writing, copywriting, and storytelling

MBA in Marketing with strong understanding of brand strategy, consumer behavior, and go-to-market planning

Deep understanding of customer psychology and buyer behavior

Ability to write clear, persuasive, and high-converting copy

Experience in writing for ads, landing pages, and digital campaigns

Strong sense of hooks, messaging, and attention-grabbing formats

Ability to simplify complex ideas into engaging communication

Strong expertise in marketing fundamentals, GTM strategy, and brand positioning

Deep understanding of consumer psychology and buyer behavior

Proven experience in creative strategy and campaign writing

What We’re Looking For

A writer who thinks like a marketer

Someone who believes words drive conversions, not just creativity

A person who can turn simple ideas into powerful narratives

Someone obsessed with hooks, storytelling, and messaging that works

A creative thinker who can experiment, adapt, and continuously improve

Cross-Team Collaboration

Work closely with sales teams to understand objections and improve messaging

Align creatives with real customer conversations and buying triggers

Bridge the gap between marketing, content, and sales execution

Application Question(s):

Explain a GTM campaign you have worked on. What was your strategy and result?
What are the first things you study before planning a GTM campaign?

What is your approach to competitor analysis before launching a campaign?
How do you measure whether a GTM strategy is successful?

Work Location: In person

Nrich Learning Pvt. Ltd.

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