Job Overview
We are looking for a Creative Head with exceptional creative writing skills—someone who understands how words influence decisions, shape perception, and drive conversions.
This role is about using storytelling, psychology, and strategic thinking to craft high-impact communication across all touchpoints. You will be responsible for turning ideas into powerful narratives and ensuring every piece of content is designed to engage, persuade, and convert.
Key Responsibilities
Lead and own all creative writing across the brand (ads, landing pages, emails, scripts, captions, campaigns)
Craft high-converting hooks, headlines, and opening lines that capture attention instantly
Develop compelling narratives and storytelling frameworks for campaigns
Translate product features into clear, benefit-driven messaging
Write high-converting Video Sales Letters (VSLs) that guide viewers from hook → problem → solution → offer → action
Craft scroll-stopping opening hooks for reels, ads, and short-form videos
Develop engaging scripts for awareness content that build brand recall and trust
Write influencer and UGC-style scripts that feel natural, relatable, and authentic
Write short-form and long-form copy optimized for engagement and conversions
Build campaign messaging, scripts, and content flows from idea to execution
Continuously test and iterate on copy angles, tones, and messaging styles
Develop and maintain a consistent brand voice and tone
Collaborate with design and video teams to ensure copy aligns with visuals
Required Skills
Strong expertise in creative writing, copywriting, and storytelling
MBA in Marketing with strong understanding of brand strategy, consumer behavior, and go-to-market planning
Deep understanding of customer psychology and buyer behavior
Ability to write clear, persuasive, and high-converting copy
Experience in writing for ads, landing pages, and digital campaigns
Strong sense of hooks, messaging, and attention-grabbing formats
Ability to simplify complex ideas into engaging communication
Strong expertise in marketing fundamentals, GTM strategy, and brand positioning
Deep understanding of consumer psychology and buyer behavior
Proven experience in creative strategy and campaign writing
What We’re Looking For
A writer who thinks like a marketer
Someone who believes words drive conversions, not just creativity
A person who can turn simple ideas into powerful narratives
Someone obsessed with hooks, storytelling, and messaging that works
A creative thinker who can experiment, adapt, and continuously improve
Cross-Team Collaboration
Work closely with sales teams to understand objections and improve messaging
Align creatives with real customer conversations and buying triggers
Bridge the gap between marketing, content, and sales execution
Application Question(s):
- Explain a GTM campaign you have worked on. What was your strategy and result?
- What are the first things you study before planning a GTM campaign?
- What is your approach to competitor analysis before launching a campaign?
- How do you measure whether a GTM strategy is successful?
Work Location: In person
