OP2 Labs, a 10X Inc 5000 company and leading innovator in premium collagen-based nutritional supplements, is seeking a strategic, results-driven Chief Revenue Officer to join our leadership team. As CRO, you will own the full revenue function — integrating sales, marketing, customer success, and business development — to drive scalable, predictable growth across our two flagship brands: Frog Fuel (premium performance collagen for athletes and active lifestyles) and ProT GOLD (clinically advanced liquid collagen for medical recovery and wound healing). You will design and execute go-to-market strategies that accelerate revenue across DTC (e-commerce, Amazon), B2B medical/hospital channels, wholesale, and strategic partnerships.

Responsibilities

Develop and execute a comprehensive revenue strategy that translates company objectives into aggressive, measurable growth targets across all channels (DTC, e-commerce, Amazon, B2B medical, wholesale, and partnerships)
Own end-to-end revenue operations, including demand generation, sales pipeline development, customer acquisition, conversion, retention, expansion, and upsell/cross-sell programs
Lead a team of high-performance marketing and sales professionals to achieve goals
Hire, lead, mentor, and scale high-performing revenue teams across marketing, sales, customer success, and revenue operations (including employees, agencies, and freelancers)
Oversee and drive performance of all external agencies (content, digital marketing, performance media) to ensure high-quality output, accountability, and strong ROI
Build and optimize multi-channel go-to-market execution: paid media, SEO, content marketing (thought leadership, blogs, video), social channels (LinkedIn, X/Twitter, Facebook, Instagram), website optimization (CRO/conversion rate optimization), and personalized customer journeys
Align marketing and sales efforts ("smarketing") by implementing connected workflows, CRM processes, lead handoffs, and content personalization tailored to distinct buyer personas and customer segments (consumer athletes vs. medical/hospital buyers)
Conduct ongoing market research, competitive analysis, and customer segmentation to identify trends, new revenue opportunities, and optimal channel strategies
Manage the full marketing and demand-generation budget, campaigns, and performance to generate qualified MQLs/SQLs, pipeline growth, and revenue contribution
Track, analyze, and report on all key revenue and performance metrics — including revenue growth, MER, CAC, ROAS, AOV, LTV, conversion rates, win rates, pipeline velocity, attribution, churn, and forecast accuracy — and use data-driven insights to optimize results
Collaborate closely with Product, Operations, Finance, and R&D teams to ensure go-to-market alignment, new product launches, pricing strategy, inventory planning, and operational scalability
Provide accurate revenue forecasting, board-level reporting, and strategic recommendations to the CEO and leadership team to support informed decision-making and resource allocation
Stay ahead of industry best practices in consumer health supplements, DTC/e-commerce, and medical nutrition to continuously innovate revenue streams and maintain competitive advantage

This role is ideal for a hands-on revenue leader who thrives in a fast-scaling, veteran-owned CPG environment and is passionate about building predictable, high-growth revenue engines.

Requirements

Minimum of 12+ years of progressive leadership experience in revenue-generating roles (sales, marketing, and/or customer success), with at least 5-7 years in a senior executive capacity (VP of Revenue, VP of Sales & Marketing, Chief Revenue Officer, or equivalent) in the consumer packaged goods (CPG), nutritional supplements, health & wellness, DTC/e-commerce, or related retail/medical nutrition industry
Proven track record of driving significant revenue growth — ideally scaling annual revenue from mid-seven figures to eight figures or higher — through integrated go-to-market strategies, demand generation, sales execution, and customer retention/expansion
Strong hands-on experience building and leading high-performing, cross-functional revenue teams (marketing, sales, customer success, and revenue operations), including hiring, mentoring, and managing external agencies
Demonstrated success owning and optimizing full-funnel revenue metrics, including pipeline generation, conversion rates, CAC, ROAS, LTV, AOV, churn, and accurate revenue forecasting
Broad expertise across online and offline channels, with deep proficiency in DTC/e-commerce (Amazon, Shopify, performance marketing), content & digital marketing, B2B/medical sales channels, and strategic partnerships
Excellent financial and analytical acumen, including budget ownership, P&L responsibility, data-driven decision making, and the ability to translate market research, competitive intelligence, and customer segmentation into actionable revenue strategies
Superior communication and board-level presentation skills, with the ability to inspire teams, influence stakeholders, and build strong relationships internally (with Product, Operations, Finance) and externally (agencies, partners, key accounts)
Proven ability to manage and drive performance from external marketing and media agencies while maintaining accountability for results and ROI
Experience implementing aligned smarketing processes, CRM workflows, lead qualification, and personalized customer journeys across distinct buyer personas (performance athletes/consumers and medical/hospital buyers)
Strong strategic thinking, creative problem-solving, and leadership skills in a fast-paced, high-growth environment
Ability to adapt, learn and apply AI technologies into improving efficiency and productivity for marketing and sales operations

Preferred Qualifications

Experience in the nutritional supplements, collagen peptides, sports nutrition, or medical recovery/wound care space
Track record of successful new product launches, channel expansion (DTC to B2B or vice versa), and scaling Amazon/e-commerce businesses
Familiarity with revenue operations tools (HubSpot, Salesforce, Google Analytics, etc.) and modern attribution modeling

Benefits

Competitive Salary DOE
Bonus
Stock
Medical, Dental, and Vision
Monthly product subscription and family purchase discounts
Company-provided technology
Mobile device stipend
Health and Wellness stipend
Company credit card
World-class employee recognition program

OP2 Labs

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Chief Revenue Officer