OP2 Labs, a 10X Inc 5000 company and leading innovator in premium collagen-based nutritional supplements, is seeking a strategic, results-driven Chief Revenue Officer to join our leadership team. As CRO, you will own the full revenue function — integrating sales, marketing, customer success, and business development — to drive scalable, predictable growth across our two flagship brands: Frog Fuel (premium performance collagen for athletes and active lifestyles) and ProT GOLD (clinically advanced liquid collagen for medical recovery and wound healing). You will design and execute go-to-market strategies that accelerate revenue across DTC (e-commerce, Amazon), B2B medical/hospital channels, wholesale, and strategic partnerships.
Responsibilities
- Develop and execute a comprehensive revenue strategy that translates company objectives into aggressive, measurable growth targets across all channels (DTC, e-commerce, Amazon, B2B medical, wholesale, and partnerships)
- Own end-to-end revenue operations, including demand generation, sales pipeline development, customer acquisition, conversion, retention, expansion, and upsell/cross-sell programs
- Lead a team of high-performance marketing and sales professionals to achieve goals
- Hire, lead, mentor, and scale high-performing revenue teams across marketing, sales, customer success, and revenue operations (including employees, agencies, and freelancers)
- Oversee and drive performance of all external agencies (content, digital marketing, performance media) to ensure high-quality output, accountability, and strong ROI
- Build and optimize multi-channel go-to-market execution: paid media, SEO, content marketing (thought leadership, blogs, video), social channels (LinkedIn, X/Twitter, Facebook, Instagram), website optimization (CRO/conversion rate optimization), and personalized customer journeys
- Align marketing and sales efforts ("smarketing") by implementing connected workflows, CRM processes, lead handoffs, and content personalization tailored to distinct buyer personas and customer segments (consumer athletes vs. medical/hospital buyers)
- Conduct ongoing market research, competitive analysis, and customer segmentation to identify trends, new revenue opportunities, and optimal channel strategies
- Manage the full marketing and demand-generation budget, campaigns, and performance to generate qualified MQLs/SQLs, pipeline growth, and revenue contribution
- Track, analyze, and report on all key revenue and performance metrics — including revenue growth, MER, CAC, ROAS, AOV, LTV, conversion rates, win rates, pipeline velocity, attribution, churn, and forecast accuracy — and use data-driven insights to optimize results
- Collaborate closely with Product, Operations, Finance, and R&D teams to ensure go-to-market alignment, new product launches, pricing strategy, inventory planning, and operational scalability
- Provide accurate revenue forecasting, board-level reporting, and strategic recommendations to the CEO and leadership team to support informed decision-making and resource allocation
- Stay ahead of industry best practices in consumer health supplements, DTC/e-commerce, and medical nutrition to continuously innovate revenue streams and maintain competitive advantage
This role is ideal for a hands-on revenue leader who thrives in a fast-scaling, veteran-owned CPG environment and is passionate about building predictable, high-growth revenue engines.
Requirements
- Minimum of 12+ years of progressive leadership experience in revenue-generating roles (sales, marketing, and/or customer success), with at least 5-7 years in a senior executive capacity (VP of Revenue, VP of Sales & Marketing, Chief Revenue Officer, or equivalent) in the consumer packaged goods (CPG), nutritional supplements, health & wellness, DTC/e-commerce, or related retail/medical nutrition industry
- Proven track record of driving significant revenue growth — ideally scaling annual revenue from mid-seven figures to eight figures or higher — through integrated go-to-market strategies, demand generation, sales execution, and customer retention/expansion
- Strong hands-on experience building and leading high-performing, cross-functional revenue teams (marketing, sales, customer success, and revenue operations), including hiring, mentoring, and managing external agencies
- Demonstrated success owning and optimizing full-funnel revenue metrics, including pipeline generation, conversion rates, CAC, ROAS, LTV, AOV, churn, and accurate revenue forecasting
- Broad expertise across online and offline channels, with deep proficiency in DTC/e-commerce (Amazon, Shopify, performance marketing), content & digital marketing, B2B/medical sales channels, and strategic partnerships
- Excellent financial and analytical acumen, including budget ownership, P&L responsibility, data-driven decision making, and the ability to translate market research, competitive intelligence, and customer segmentation into actionable revenue strategies
- Superior communication and board-level presentation skills, with the ability to inspire teams, influence stakeholders, and build strong relationships internally (with Product, Operations, Finance) and externally (agencies, partners, key accounts)
- Proven ability to manage and drive performance from external marketing and media agencies while maintaining accountability for results and ROI
- Experience implementing aligned smarketing processes, CRM workflows, lead qualification, and personalized customer journeys across distinct buyer personas (performance athletes/consumers and medical/hospital buyers)
- Strong strategic thinking, creative problem-solving, and leadership skills in a fast-paced, high-growth environment
- Ability to adapt, learn and apply AI technologies into improving efficiency and productivity for marketing and sales operations
Preferred Qualifications
- Experience in the nutritional supplements, collagen peptides, sports nutrition, or medical recovery/wound care space
- Track record of successful new product launches, channel expansion (DTC to B2B or vice versa), and scaling Amazon/e-commerce businesses
- Familiarity with revenue operations tools (HubSpot, Salesforce, Google Analytics, etc.) and modern attribution modeling
Benefits
- Competitive Salary DOE
- Bonus
- Stock
- Medical, Dental, and Vision
- Monthly product subscription and family purchase discounts
- Company-provided technology
- Mobile device stipend
- Health and Wellness stipend
- Company credit card
- World-class employee recognition program
