Location: Gurugram/Gurgaon
Experience: 4–5 years
Hiring Timeline: Immediate

About the Role

PeopleElevate is hiring a GTM Lead on behalf of its client, ContentNinja.

We’re looking for a hands-on GTM builder who can design and execute a high-performance outbound engine. This is not a typical SDR or demand generation role—you will own the entire top-of-funnel motion.

If you enjoy working at the intersection of growth, data, and systems thinking, this role is for you.

Before You Apply (Important)

This role is NOT for:

Pure SDR / cold-calling roles
Social media / brand marketing profiles
Candidates without hands-on outbound campaign execution

Apply only if you have personally built and run outbound GTM campaigns (email + LinkedIn)

About the Role

We’re hiring a GTM Lead to build and run a high-performance outbound engine.

You will own end-to-end top-of-funnel execution—from ICP definition and account research to campaign execution, lead qualification, and pipeline creation.

This is a hands-on role, not strategy-only.

What You’ll Be Doing (Core Focus Areas Only)

Build ICP, target account lists, and decision-maker mapping
Run cold outbound campaigns (email + LinkedIn) using tools like SmartLead / Instantly / Sales Handy
Set up and manage domains, inboxes, warm-ups, deliverability
Write and test high-conversion outbound messaging
Track and improve open rates, reply rates, and meeting conversions
Qualify inbound/outbound responses and create sales-ready pipeline

Must-Have Experience (Non-Negotiable)

✔ 4–5 years in B2B SaaS / product company
✔ Hands-on experience running outbound campaigns at scale
✔ Strong working knowledge of:

LinkedIn Sales Navigator
Email outreach tools (SmartLead / Instantly / Sales Handy, etc.)
Data tools (Clay or similar – good to have)

✔ Experience owning numbers:

Reply rates
Meetings booked
Pipeline generated

What Will Get You Shortlisted Faster

You’ve set up outbound infrastructure from scratch
You can share campaign results / metrics
You’ve worked in a growth-stage startup or agency environment

Why Join

Direct ownership of revenue-driving GTM engine
Work closely with founders / leadership
High-impact role with quick decision-making

How to Apply (Important Filter)

When applying, please include:

Tools you’ve used for outbound
Average reply rate / meetings booked per campaign
Type of companies/markets you’ve worked with

Applications without this will not be considered

Pay: ₹1,500,000.00 - ₹1,700,000.00 per year

Benefits:

Cell phone reimbursement
Food provided
Internet reimbursement
Paid sick time
Paid time off
Provident Fund

Application Question(s):

Have you personally built and executed outbound email/LinkedIn campaigns?
Which outbound tools have you used hands-on? (Select all that apply)

SmartLead
Instantly
Sales Handy
Lemlist / Apollo
LinkedIn Sales Navigator
None

What metrics have you directly owned? (Select all that apply)

Open rates
Reply rates
Meetings booked
Pipeline generated
None

What was your average reply rate OR meetings booked per campaign? Please share actual numbers.
Have you defined ICPs and built target account lists yourself?

Yes
No

Have you worked in B2B SaaS or a product-based company?

Yes
No

Have you handled email deliverability (domains, inbox warm-up, etc.)?

Yes – independently
Yes – partially
No

Experience:

outbound sales / demand generation?: 3 years (Preferred)

Work Location: In person

PeopleElevate Consulting Pvt Ltd

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