Location: Gurugram/Gurgaon
Experience: 4–5 years
Hiring Timeline: Immediate
About the Role
PeopleElevate is hiring a GTM Lead on behalf of its client, ContentNinja.
We’re looking for a hands-on GTM builder who can design and execute a high-performance outbound engine. This is not a typical SDR or demand generation role—you will own the entire top-of-funnel motion.
If you enjoy working at the intersection of growth, data, and systems thinking, this role is for you.
Before You Apply (Important)
This role is NOT for:
- Pure SDR / cold-calling roles
- Social media / brand marketing profiles
- Candidates without hands-on outbound campaign execution
Apply only if you have personally built and run outbound GTM campaigns (email + LinkedIn)
About the Role
We’re hiring a GTM Lead to build and run a high-performance outbound engine.
You will own end-to-end top-of-funnel execution—from ICP definition and account research to campaign execution, lead qualification, and pipeline creation.
This is a hands-on role, not strategy-only.
What You’ll Be Doing (Core Focus Areas Only)
- Build ICP, target account lists, and decision-maker mapping
- Run cold outbound campaigns (email + LinkedIn) using tools like SmartLead / Instantly / Sales Handy
- Set up and manage domains, inboxes, warm-ups, deliverability
- Write and test high-conversion outbound messaging
- Track and improve open rates, reply rates, and meeting conversions
- Qualify inbound/outbound responses and create sales-ready pipeline
Must-Have Experience (Non-Negotiable)
✔ 4–5 years in B2B SaaS / product company
✔ Hands-on experience running outbound campaigns at scale
✔ Strong working knowledge of:
- LinkedIn Sales Navigator
- Email outreach tools (SmartLead / Instantly / Sales Handy, etc.)
- Data tools (Clay or similar – good to have)
✔ Experience owning numbers:
- Reply rates
- Meetings booked
- Pipeline generated
What Will Get You Shortlisted Faster
- You’ve set up outbound infrastructure from scratch
- You can share campaign results / metrics
- You’ve worked in a growth-stage startup or agency environment
Why Join
- Direct ownership of revenue-driving GTM engine
- Work closely with founders / leadership
- High-impact role with quick decision-making
How to Apply (Important Filter)
When applying, please include:
- Tools you’ve used for outbound
- Average reply rate / meetings booked per campaign
- Type of companies/markets you’ve worked with
Applications without this will not be considered
Pay: ₹1,500,000.00 - ₹1,700,000.00 per year
Benefits:
- Cell phone reimbursement
- Food provided
- Internet reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Have you personally built and executed outbound email/LinkedIn campaigns?
- Which outbound tools have you used hands-on? (Select all that apply)
SmartLead
Instantly
Sales Handy
Lemlist / Apollo
LinkedIn Sales Navigator
None
- What metrics have you directly owned? (Select all that apply)
Open rates
Reply rates
Meetings booked
Pipeline generated
None
- What was your average reply rate OR meetings booked per campaign? Please share actual numbers.
- Have you defined ICPs and built target account lists yourself?
Yes
No
- Have you worked in B2B SaaS or a product-based company?
Yes
No
- Have you handled email deliverability (domains, inbox warm-up, etc.)?
Yes – independently
Yes – partially
No
Experience:
- outbound sales / demand generation?: 3 years (Preferred)
Work Location: In person
