Founding Head of Product & Go-To-Market

Location: UK (Remote)

Type: Part-time to start (circa one working day per week), with view to full-time post-MVP

Remuneration: Equity-only initially. Salary post-follow-on funding

Work Eligibility: Only applicants with full right to work in the UK will be considered

Eligibility Notice

Please note - We are only able to consider applicants who currently hold full, unrestricted right to work in the UK, including UK citizens, those with settled or pre-settled status, or individuals with an existing valid UK work visa. We cannot provide visa sponsorship, now or in the future. If you do not meet these criteria, please do not apply, as we will not be able to progress your application.

About PULL

We're revolutionising how consumers interact with their subscription payments. While most services make cancellation deliberately difficult, we're building the opposite - a platform that gives consumers unprecedented control over their subscriptions. With PULL, users can easily flex payment dates, move them entirely, and even split subscriptions between multiple people.

We’ve secured pre-seed funding to build the MVP and are now assembling the core founding team. A larger fundraise is planned following MVP completion to support broader commercial rollout.

We are looking for someone to lead PULL’s early market validation, product-market fit, and go-to-market development. This is a highly cross-functional founding role spanning customer discovery, product strategy, positioning, commercial experimentation, and early growth.

The right person will help shape not only how PULL goes to market, but also what the product becomes. This is not a support role, we are looking for someone comfortable operating with significant autonomy in a zero-to-one environment.

Role Scope

Market Validation & Discovery

Lead customer and market validation efforts across both consumers and merchants
Conduct interviews, surveys, and discovery sessions to validate pain points, willingness-to-pay, and adoption behaviour
Identify and prioritise the highest-value use cases and verticals for PULL’s early rollout
Test assumptions around subscription pain points, payment flexibility, and merchant demand
Develop actionable insights from user feedback, behavioural data, and early engagement

Product-Market Fit

Own PULL’s early PMF process and iteration cycles
Help define the initial wedge into the market and refine PULL’s positioning
Work closely with the founders and engineering team to shape MVP priorities and roadmap decisions
Determine which features create genuine user pull versus unnecessary complexity
Develop frameworks and metrics for measuring retention, engagement, activation, and PMF signals

Go-To-Market Strategy

Design and execute PULL’s initial GTM strategy across both B2C and B2B channels
Develop PULL’s launch positioning, messaging, and category narrative
Identify and build relationships with early design partners, pilot vendors, and strategic collaborators
Shape onboarding, acquisition, referral, and early growth loops
Test acquisition channels across fintech communities, subscription businesses, creators, and partnerships
Support fundraising by helping articulate commercial strategy, traction, and market demand

Product & Commercial Leadership

Translate market feedback directly into product priorities and strategic direction
Help shape PULL’s merchant proposition and “Pay with PULL” experience
Work cross-functionally with engineering and founders on roadmap prioritisation
Contribute to long-term commercial strategy, monetisation, and expansion planning
Help establish PULL’s broader category positioning within Open Banking and subscription infrastructure

Requirements

Strong experience in early-stage startups, product strategy, growth, go-to-market, venture building, or product-led commercial roles
Demonstrated ability to validate products and identify product-market fit in ambiguous, fast-moving environments
Naturally curious and comfortable speaking directly with users, customers, merchants, and stakeholders to uncover insights, test assumptions, and drive decisions
Experience within fintech, SaaS, marketplaces, subscription businesses, consumer products, or other fast-growth technology environments preferred — we are open to candidates from a range of sectors
Strong strategic thinking combined with a willingness to operate hands-on
Comfortable working autonomously and helping define direction rather than waiting for instruction
Strong communication, storytelling, and relationship-building ability
Excited by zero-to-one product building and engaging directly with people throughout the process
UK-based or able to work UK hours
Must have full right to work in the UK — we cannot offer visa sponsorship

Ideal Background (Not Mandatory)

We expect this person could come from:

An early-stage startup environment across fintech, SaaS, consumer apps, marketplaces, subscription businesses, or other fast-growth technology sectors
Product-led growth, customer discovery, community-building, or go-to-market leadership roles
Venture studio, startup operator, innovation, or zero-to-one product-building environments
Product strategy, growth, commercial experimentation, or customer insight-focused roles
Founder, operator, or entrepreneurial backgrounds where speaking directly with users and shaping products through feedback was central to the role
Subscription, payments, Open Banking, embedded finance, or recurring revenue businesses would be beneficial, but are absolutely not required

We are significantly more interested in entrepreneurial capability, curiosity, and execution ability than corporate titles.

Commitment & Structure

Initial commitment: part-time (~1 day/week across the week)
Transition to full-time targeted post-MVP and funding
Equity granted from day one
Salary to follow on completion of next raise
Remote-first and output-focused culture
Significant autonomy and direct influence over company strategy and product direction

Why Join PULL?

PULL is attempting to redefine how recurring payments work in a world increasingly dominated by subscriptions. The market is enormous, the infrastructure is finally emerging, and consumer frustration with existing payment systems is growing rapidly.

This role offers the opportunity to help shape:

A new consumer financial behaviour category
A new payment experience layer built on Open Banking
The future direction of subscription payments and billing infrastructure

If you’re excited by zero-to-one product building, validating entirely new market behaviour, and helping define the future of recurring payments, we’d love to speak.

PULL

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Founding Head of Product & Go-To-Market