Role Summary

Rayna Tours is seeking a highly experienced retail travel professional who brings a strong understanding of both online and offline travel business execution.

This role is designed for a candidate who can work alongside the Business Head as an execution partner, translating strategy into on-ground action, while ensuring alignment between digital marketing, offline sales, operations, and partnerships.

The ideal candidate will have end-to-end awareness of travel business processing, from lead generation to closure, fulfilment, reporting, and optimization, and the confidence to drive execution across teams.

This is a leadership-facing, execution-heavy role, not a coordination-only position.

Location Pune

Reporting To

Business Head – Retail

Key Responsibilities

1. Business Execution & Operational Leadership

Work hand-in-hand with the Business Head to execute the retail business strategy
Drive execution across online sales, offline channels, and operations
Translate strategic plans into clear action plans with timelines and owners
Track execution progress and ensure delivery across departments

2. Online & Digital Business Awareness

Oversee performance of digital lead generation, website sales, and online campaigns
Work closely with Digital Marketing teams on:
Google Ads, Meta Ads, SEO
Website landing pages & booking funnels
Monitor CPL, CPA, ROAS, conversion rates, and revenue attribution
Ensure digital efforts translate into actual bookings and revenue

3. Offline Sales & Market Execution

Support offline sales teams, retail counters, corporate sales, and partner channels
Monitor offline enquiries, conversions, and revenue performance
Align offline promotions, offers, and pricing with online campaigns
Bring strong market-level awareness and execution discipline

4. End-to-End Process Ownership

Ensure smooth processing from:
Lead generation
Sales closure
Operations & fulfilment
Post-sale coordination
Reporting & analysis
Identify gaps, delays, and inefficiencies in business processes
Drive improvements in speed, quality, and customer experience

5. Sales, Marketing & Business Analytics

Own daily, weekly, and monthly business MIS
Track sales performance across online & offline channels
Analyze conversion funnels, product performance, and customer behavior
Provide decision-ready insights to the Business Head

6. Target Setting & Performance Management

Co-create sales targets, department KPIs, and growth benchmarks
Track performance vs targets and initiate corrective actions
Drive accountability across teams

7. Partnerships, Collaborations & Growth Initiatives

Execute and manage partnerships with:
Corporates
OTAs
Strategic brand partners
Affiliates
Track partnership performance and ROI
Support expansion and new revenue initiatives

8. Leadership Reporting & Presentations

Prepare business reviews, performance decks, and growth updates
Present insights and execution status to leadership
Maintain structured, transparent reporting
What Success Looks Like in This Role
Online and offline channels operate in sync
Sales execution improves across all touchpoints
Digital marketing translates into measurable revenue
Processes are faster, clearer, and more accountable
Business Head receives actionable insights, not raw data

Candidate Profile

Mandatory Experience

8–10 years of experience in retail travel / online travel companies / DMCs
Strong exposure to both online and offline travel sales
Clear understanding of end-to-end travel business processing
Experience working closely with senior leadership
Proven ability to execute, not just plan

Skill Set Required

Strong business and commercial acumen
Excellent analytical and reporting skills
Hands-on understanding of digital marketing metrics
Strong coordination and execution capability
Proficiency in Excel, PowerPoint, and Google Sheets
Confident communication and decision-making ability

Preferred Background

Experience with OTAs, large tour operators, or travel aggregators
Exposure to CRM, booking engines, or travel tech platforms
Experience handling multi-city or multi-channel sales environments

Compensation

Based on experience & impact

Rayna Tours

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