🔥 Founding VP Go-To-Market (Equity Only)

Soft Launch Technologies - Self-Healing Infrastructure Platform

We’re building a new category - Self-Healing Infrastructure: systems that understand what’s broken and fix themselves.

Not another DevOps tool.

Not another PaaS.

A new fundamental layer of infrastructure.

We’re hiring a Founding VP Go-To-Market who will co-create the commercial strategy with us from zero and become a key leader in defining this category.

Required Experience

Minimum 2+ years in GTM / Growth / Product-Led / Sales roles at developer-first or infrastructure companies such as:

Vercel, Datadog, Snowflake, Confluent, HashiCorp, Fastly, Cloudflare, GitLab, MongoDB, LaunchDarkly, Temporal, PlanetScale, Netlify, Render

or other companies of similar caliber.

We’re looking for someone who has seen what world-class GTM machinery looks like — and knows how to build it.

Equity & Structure

This is an equity-first role (no base salary at this stage).
Standard 4-year vesting with a 1-year cliff.
Additional vesting tied to key company milestones, including:
establishing a repeatable GTM engine,
achieving early significant commercial traction,
unlocking the next stage of company scale.
Full equity unlock requires long-term commitment and milestone completion.

What You’ll Do

Co-create the GTM strategy with the founders: segmentation, ICP, positioning, narrative.
Build the early commercial motion: developer adoption, community, partnerships, pipeline.
Design and test monetization models and product packaging.
Launch the sales motion: bottoms-up, top-down, enterprise pilots.
Help define and shape the new market category of Self-Healing Infrastructure.

Who You Are

A strategic operator with a founder mindset.
Someone who understands DevOps / DevSecOps / Infrastructure / Developer Tools deeply.
A builder who can create GTM systems from zero and drive execution end-to-end.
A leader excited to shape an entirely new category alongside the founders.

What We Offer

Founding-level equity, milestone-based.
Full ownership and autonomy over the GTM function.
Direct influence on product, strategy, and market direction.
A chance to become the commercial architect of a company redefining infrastructure.
The opportunity to create a new infrastructure reality.

Soft Launch Technologies

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Founding VP Go-To-Market (Equity Role)