Build. Launch. Scale. Repeat.

At Software Co, we are not just building software; we are architecting industry-defining, AI-native platforms across healthcare, construction, finance, and beyond.

Each product we bring to market is built with the ambition to become a category leader and we are looking for a rare kind of operator to make that happen.

We are seeking a Head of Growth and Go-To-Market Geniuses - someone who doesn’t just “run campaigns,” but engineers growth systems and drives platforms from zero to scale with precision, speed, and creativity.

The Role

You will take ownership of the entire go-to-market engine for multiple platforms - planning, executing, and continuously optimising high-velocity growth strategies.

This is not a traditional marketing role. This is a builder’s role.

You will work alongside founders, product teams, and AI engineers to:

Turn products into market leaders
Turn campaigns into scalable growth systems
Turn bold ideas into measurable outcomes

What You Will Own

1. Go-To-Market Strategy & Execution

Design and execute end-to-end GTM strategies for new and existing platforms
Define ICPs, positioning, pricing strategy, and channel mix
Launch products with speed, clarity, and impact

2. High-Velocity Growth Campaigns

Build and scale performance marketing engines across:
Google Ads (Search, Display, YouTube)
Meta (Facebook, Instagram)
Emerging and experimental channels
Drive both paid and organic growth loops

3. Blitzscaling & Demand Generation

Execute aggressive scaling strategies with strong unit economics
Continuously test, iterate, and optimise campaigns
Build systems that convert attention into sustained demand

4. Growth Infrastructure & Analytics

Own the growth stack (tracking, attribution, funnel analytics)
Define KPIs across CAC, LTV, conversion rates, and retention
Translate data into clear strategic decisions

5. Creative & Messaging Leadership

Lead high-performing creative strategy across ads and content
Develop messaging that cuts through noise and drives action
Collaborate with design and content teams to produce world-class assets

6. Team Leadership & Execution

Work with an internal execution team (designers, product owners, content creators & tech teams)
Bring structure, speed, and accountability to execution
Scale teams as needed to match growth ambitions

Who You Are

You are not a conventional marketer.

You are an operator, strategist, and builder.

Proven track record of scaling products or companies through digital growth
Deep expertise in Google and Meta ecosystems (paid + organic)
Experience managing significant ad budgets with strong ROI discipline
Strong understanding of funnels, conversion psychology, and growth loops
Data-driven, yet creatively aggressive
Comfortable operating in high-speed, high-ownership environments
Obsessed with outcomes - not activity

What Makes This Role Different

Autonomy at Scale - You will be trusted to own growth. No micromanagement. No bureaucracy.
Real Budgets, Real Impact - You will have the resources and team required to execute at a high level.
Multiple Platforms, Multiple Shots at Success - Work across a portfolio of products, each with the potential to scale significantly.
Freedom to Execute Bold Ideas - If it works, we scale it. If it doesn’t, we learn fast and move forward.
Direct Access to Leadership - Work closely with founders and decision-makers.

The Opportunity

This role is designed for someone who wants more than just a job.

It is for someone who wants to:

Build and scale category-defining platforms
Operate at the intersection of AI, software, and growth
Create measurable impact across multiple ventures
Be part of a team aiming to build world-class technology businesses

If This Sounds Like You

We are looking for individuals who think:

“Give me the product, the budget, and the team and I’ll find a way to scale it.”

If that resonates, we want to hear from you.

Apply Now

Submit your application via Linedin along with:

Examples of campaigns or products you have scaled
Key metrics and outcomes you have achieved

Software Co 🚀

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