Description

About Syngenta

Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.

About Us

We invite you to help us shape the future of agriculture. At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, the Global Digital Marketing team is currently seeking a Global Salesforce Marketing Cloud Lead - Digital Strategy, for Vegetable Seeds. This position can be remote in the US only, or located in Boise, Idaho, Woodland, California, or Downers Grove Illinois. As a Global Marketing Automation Lead, you will support our local and regional marketing operations teams in the Vegetable Seeds business unit, by developing and implementing an effective omni-channel marketing automation strategy, measuring the efficiency of campaigns, and customizing our marketing automation strategy to reach our diverse customer segments.

You Will Help Shape The Future Of Agriculture By

Serving as the subject matter expert for Salesforce Marketing Cloud and developing a comprehensive marketing automation strategy for email and SMS texting campaigns for field events, newsletters, and onboarding campaigns
With support from the Customer Relationship Management team, identifying and implementing audience acquisition and segmentation techniques to grow, nurture, and maintain leads and opportunities
Partnering with Content Marketing and Marketing Operations team members to optimize in-flight campaigns, maintain brand integrity, and manage conversions from top-of-funnel channels

Accountabilities

Monitor and analyze landing page conversion rates and the automation pipeline and actively makes performance enhancements
Govern MQL (Marketing Qualified Lead) process and the distribution of leads to local sales and marketing operations teams; partners with regional Sales Operations teams to digest sales feedback
Build and manage Marketing Cloud email templates and CMS landing pages, with a focus on optimizing conversion rates
Champion a data-first mentality and use a “test and learn” approach to campaign design to maximize results and establish best practices, such as A/B testing, landing page optimization, and personalization
Provide KPI (Key Performance Indicator) analysis and insightful reporting to the team, ensuring campaigns are delivering on priorities and goals
Partner with the Syngenta Marketing Automation and Website Centers of Excellence to bring new tools, tactics, and strategies to the Vegetable Seeds Business Unit

Requirements

Qualifications

5+ years’ of experience developing, implementing, and using Salesforce Sales Cloud and Marketing Cloud, or similar technology
Bachelor’s degree in business, marketing, computer sciences, or a related field
Proven project management capabilities, including the ability to accurately specify project timeframes, dependencies, and risk factors
Experience creating multi-channel campaigns
Experience implementing and using email, SMS, chat bot and webinar solutions

Preferred Requirements

HTML and CSS email coding and graphics experience
Demonstrated experience supporting B2B (Business to Business) sales and marketing teams
Demonstrated understanding of marketing automation, email, and SMS strategies, including when and how best to use each channel
Knowledge of best practices, including the adherence to global privacy legislation in the sales and marketing process and systems arena
Demonstrated experience with ad platforms, such as Google Ads, programmatic advertising platforms and social advertising networks

What We Offer

Full Benefit Package (Medical, Dental & Vision) that starts the same day you do
401k plan with company match, Profit Sharing & Retirement Savings Contribution
Open Vacation Policy with a minimum of 15 days of vacation and up to 30 days with manager approval, 9 Paid Holidays
Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts among others
A culture that promotes work/life balance, celebrates diversity, and offers numerous family-oriented events throughout the year

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Family and Medical Leave Act (FMLA)

( http://www.dol.gov/whd/regs/compliance/posters/fmla.htm )

Equal Employment Opportunity Commission's (EEOC)

( http://webapps.dol.gov/elaws/firststep/poster_direct.htm )

Employee Polygraph Protection Act (EPPA)

( http://www.dol.gov/whd/regs/compliance/posters/eppa.htm )

Primary Location

USA-Illinois-Downers Grove

Other Locations

USA-California-Woodland, USA-Idaho-Boise

Job

Marketing & Commercial Strategy

Syngenta

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Global Salesforce Marketing Cloud Lead - Digital Strategy