Robotic Lawn Mower – Project Overview

Business Model & Strategy

The company adopts a “China-based R&D and manufacturing + Australia-localised operations” model, aiming to build a truly local Australian brand, clearly differentiated from traditional cross-border e-commerce or purely offline distribution models.
This is an internal venture project, directly driven and funded by the founder. It does not rely on external financing, ensuring strong financial backing and long-term commitment.

Business Model & Team Setup

Establish a local entity in Australia, register a local brand, and build a sales system combining social media marketing with offline experience and activation.
In the initial phase, the Australian team will focus on sales and customer service, while China supports product R&D and marketing.
Over time, core functions such as data centers, R&D, and product design will gradually shift to Australia to achieve genuine localisation.
The sales model will explore innovative online-to-offline (O2O) approaches, primarily B2C, distinct from pure online sales or traditional distributor-led models.

Role Requirements & Ideal Candidate Profile

Recruit an Australia-based leader to build the sales and service system from scratch, with proven 0-to-1 market entry experience.
Strong passion for AI-driven products and smart hardware, with long-term belief in the industry’s potential.
Mandatory sales background, with solid understanding of the local market, consumer behaviour, regulations, cost structures, and strong online/commercial sense.
Hardware, mechanical, or smart device sales experience preferred (around 50% relevance is sufficient; exact industry match not required).
Ability to lead both digital marketing initiatives and offline channel execution, owning the design and execution of the go-to-market strategy.

Company Setup & Compliance

The company will operate fully compliantly in Australia, including company registration, local employment, and regulatory adherence.

This role requires you to have established channel resources and relationships with the following :

T-Maxx International

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