Location: Oceanport, NJ

Reports To: Owner

Club Size: ~2,500

Active Members Status: Full-Time, Exempt

About the Club

The Fort Athletic Club is a premier private fitness and wellness club serving

approximately 2,500 members through high-quality fitness facilities, personal

training, group training, and specialized wellness offerings. We are committed to

exceptional member experiences, strong culture, and sustainable growth. We are

seeking a strategic, hands-on Chief Revenue Officer to lead all revenue functions and

drive long-term profitability.

Position Summary

The Chief Revenue Officer (CRO) is responsible for all revenue-generating functions,

including membership sales and retention, marketing, personal training, group

training, wellness services, and corporate partnerships. This role combines executive-

level strategy with operational leadership, ensuring that revenue initiatives are

effectively executed at the club level. The CRO partners closely with Ownership and

Operations to maximize growth, retention, and per-member revenue.

Key Responsibilities

Revenue Strategy & Leadership

· Develop and execute a comprehensive revenue strategy for a 2,500-member

premium fitness club, balancing acquisition, retention, pricing, and program

innovation.

· Lead, mentor, and hold accountable leaders across membership, sales, marketing,

personal training, group fitness, and wellness.

· Own revenue forecasting, pricing strategy, and annual planning to achieve growth

and profitability targets.

Membership Sales & Retention

· Establish performance systems, KPIs, and accountability for membership sales and

retention.

· Improve lead generation, conversion rates, onboarding experience, and early-stage

member engagement.

· Drive retention through usage analytics, proactive outreach, loyalty initiatives, and

service excellence.

· Partner with operations to ensure premium service delivery that supports retention

and lifetime value.

Marketing & Communications

· Lead data-driven marketing initiatives to increase brand visibility, lead volume, and

program participation.

· Oversee digital marketing, CRM campaigns, referrals, community partnerships, and

member communications.

· Ensure consistent brand messaging across all platforms and touchpoints.

Personal Training, Group Training & Program Revenue

· Drive growth in personal training, small group training, and specialty programs.

· Design compensation and incentive structures aligned with revenue and retention

goals.

· Collaborate with fitness leadership to launch new programs and optimize schedules

for utilization and profitability.

Performance & Financial Management

· Build and maintain dashboards tracking membership KPIs, revenue performance,

retention, and department financials.

· Partner with Finance to manage forecasting, budgeting, and variance analysis.

· Identify underperforming areas and lead strategic adjustments.

Partnerships & Community Engagement

· Develop corporate wellness partnerships and local business relationships to generate

new revenue streams.

· Lead community engagement initiatives and events that strengthen brand presence

and lead generation.

Qualifications

Required

· 10 years managerial experience, plus 7+ years of leadership experience in revenue,

sales, marketing, or commercial operations.

· Experience managing multiple revenue streams in fitness, hospitality, recreation, or

membership-based businesses.

· Strong analytical and financial acumen, including forecasting, KPI analysis, and

budget management.

· Proven ability to lead cross-functional teams in a service-driven environment.

Preferred

· Experience in a 1,500–5,000 member fitness club or comparable health and wellness

organization.

· Familiarity with CRM and club management platforms (ABC Fitness, Jonas,

Mindbody, etc.).

· Background in premium, luxury, or boutique fitness environments.

· Bachelor’s degree required; MBA or advanced degree a plus.

Key Competencies

· Revenue strategy and optimization

· Executive leadership and people development

· Member experience and retention strategy

· Data-driven decision making

· Financial planning and forecasting

· Program innovation and growth

Compensation & Benefits

· Base Salary: $120,000/year

· Performance-based incentives tied to membership growth, personal training revenue,

and retention metrics

· Total compensation potential: $150,000–$200,000/year

· Health and dental benefits

· Complimentary club membership

The Fort Athletic Club

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Chief Revenue Officer