Location: Oceanport, NJ
Reports To: Owner
Club Size: ~2,500
Active Members Status: Full-Time, Exempt
About the Club
The Fort Athletic Club is a premier private fitness and wellness club serving
approximately 2,500 members through high-quality fitness facilities, personal
training, group training, and specialized wellness offerings. We are committed to
exceptional member experiences, strong culture, and sustainable growth. We are
seeking a strategic, hands-on Chief Revenue Officer to lead all revenue functions and
drive long-term profitability.
Position Summary
The Chief Revenue Officer (CRO) is responsible for all revenue-generating functions,
including membership sales and retention, marketing, personal training, group
training, wellness services, and corporate partnerships. This role combines executive-
level strategy with operational leadership, ensuring that revenue initiatives are
effectively executed at the club level. The CRO partners closely with Ownership and
Operations to maximize growth, retention, and per-member revenue.
Key Responsibilities
Revenue Strategy & Leadership
· Develop and execute a comprehensive revenue strategy for a 2,500-member
premium fitness club, balancing acquisition, retention, pricing, and program
innovation.
· Lead, mentor, and hold accountable leaders across membership, sales, marketing,
personal training, group fitness, and wellness.
· Own revenue forecasting, pricing strategy, and annual planning to achieve growth
and profitability targets.
Membership Sales & Retention
· Establish performance systems, KPIs, and accountability for membership sales and
retention.
· Improve lead generation, conversion rates, onboarding experience, and early-stage
member engagement.
· Drive retention through usage analytics, proactive outreach, loyalty initiatives, and
service excellence.
· Partner with operations to ensure premium service delivery that supports retention
and lifetime value.
Marketing & Communications
· Lead data-driven marketing initiatives to increase brand visibility, lead volume, and
program participation.
· Oversee digital marketing, CRM campaigns, referrals, community partnerships, and
member communications.
· Ensure consistent brand messaging across all platforms and touchpoints.
Personal Training, Group Training & Program Revenue
· Drive growth in personal training, small group training, and specialty programs.
· Design compensation and incentive structures aligned with revenue and retention
goals.
· Collaborate with fitness leadership to launch new programs and optimize schedules
for utilization and profitability.
Performance & Financial Management
· Build and maintain dashboards tracking membership KPIs, revenue performance,
retention, and department financials.
· Partner with Finance to manage forecasting, budgeting, and variance analysis.
· Identify underperforming areas and lead strategic adjustments.
Partnerships & Community Engagement
· Develop corporate wellness partnerships and local business relationships to generate
new revenue streams.
· Lead community engagement initiatives and events that strengthen brand presence
and lead generation.
Qualifications
Required
· 10 years managerial experience, plus 7+ years of leadership experience in revenue,
sales, marketing, or commercial operations.
· Experience managing multiple revenue streams in fitness, hospitality, recreation, or
membership-based businesses.
· Strong analytical and financial acumen, including forecasting, KPI analysis, and
budget management.
· Proven ability to lead cross-functional teams in a service-driven environment.
Preferred
· Experience in a 1,500–5,000 member fitness club or comparable health and wellness
organization.
· Familiarity with CRM and club management platforms (ABC Fitness, Jonas,
Mindbody, etc.).
· Background in premium, luxury, or boutique fitness environments.
· Bachelor’s degree required; MBA or advanced degree a plus.
Key Competencies
· Revenue strategy and optimization
· Executive leadership and people development
· Member experience and retention strategy
· Data-driven decision making
· Financial planning and forecasting
· Program innovation and growth
Compensation & Benefits
· Base Salary: $120,000/year
· Performance-based incentives tied to membership growth, personal training revenue,
and retention metrics
· Total compensation potential: $150,000–$200,000/year
· Health and dental benefits
· Complimentary club membership
