Responsibilities

Overall:

1 Take end-to-end responsibility of RETAIL division revenue numbers

Responsible for Gross, Net and Ebitda margins at RETAIL and individual center level
Define, develop and use metrics to drive the vision and manage RETAIL business unit independently.
Build and motivate high performing teams to achieve top-line and profit targets for RETAIL and ensure month-on- month growth.
Ensure that center operations are running smoothly
Ensure cash collections , revenue to cash ratios across RETAIL division are inline
Ensure admin processes, drops management, loan subvention are as per the prescribed norms

Digital Sales And Marketing

Guide and train teams to accomplish set revenue and product targets.
Responsible for Inside Sales governance activities including hygiene, lead to conversion, warm

lead management, CRM, Other efficiency metrics

Managing the gamut of tasks including manpower planning, recruitment, induction and training of new resources into sales teams
Develop and implement Marketing Plans with focus on improving sales efficiencies, optimization of efforts from both marketing and sales teams
Work very closely with the marketing team to ensure constant feedback is given, CAC is under control, products are performing at benchmark conversion rates and ARPU numbers are met
Creating a new product ecosystem - Dedicated teams, focused effort, constant feedback
Ensure quality assurance methods and sales governance metrics are in place for managing sales

BTL And Channel Development

Formulating BTL Plans on the ground along with the centers to drive the non digital revenues across RETAIL
Creating a strong BTL team of business development executives and callers on the ground
Governance, reviews and feedback mechanism to be establised along with Retail MIS team
Ensuring there is good amount of college outreach , channel partner tie ups and local branding activities to help in promotions and meeting the over all non digital revenue targets month on month

People Management

To create a strong set of Business heads to drive the RETAIL business
Develop a high-performing front line sales managers across all the centers to drive center revenues
To create funnel of 1st/2nd line leads across the retail Review meetings with stakeholders : Product, Finance, Marketing, Internal audit
Monthly performance and budget review meetings with centers
Off-sites for planning and strategy

(ref:iimjobs.com)

The HR Mindset