Outbound GTM Engineer

The Spiral Agency | Toronto (Hybrid)

At Spiral, we don’t just build software — we build revenue systems that transform how logistics companies grow.

Winbox® is our outbound automation SaaS built from years operating inside freight brokerages, 3PLs, and warehousing operations. It converts outbound messaging into booked meetings — booked meetings into revenue — and revenue into predictable growth.

Our mission is to become the dominant outbound engagement platform in logistics — replacing manual prospecting with intelligent, repeatable, scalable pipeline creation.

We are hiring an Outbound GTM Engineer to architect and automate LinkedIn outbound systems for our users (freight brokers, 3PLs, carriers, warehouse owners) that are looking to secure meetings with major brands. This role blends technical execution, data operations, sequencing, and automation across LinkedIn + email. If building high-performing outbound campaigns excites you — read on.

What You’ll Own

Create multi-channel outbound direct message campaigns across LinkedIn + email
Build sequencing frameworks using Expandi, Aimfox, Instantly, Smartlead, Dripify, Clay, Apollo, and more
Define and operationalize ICPs for logistics segments
Build hyper-targeted lead lists using Clay, Apollo, ZoomInfo, scraping tools
Enrich, validate, and segment data for targeting accuracy
Troubleshoot deliverability, inboxing, and workflow issues
Monitor KPIs (open rates, reply rates, positive responses) and optimize systems
Document workflows and create scalable outbound playbooks
Manage a community of 100s of logistics professionals and run Q&As, webinars, and informational sessions.

You’re not entering a marketing seat — you’re engineering the best outbound strategies for our users to capture their ideal client.

Requirements

2+ years in technical outbound, growth ops, or GTM engineering
2+ years in sales copywriting for outbound LinkedIn and email campaigns
Hands-on mastery with outbound automation tools (Expandi, Aimfox, Instantly, Smartlead, Dripify, etc.)
Strong background in list building, scraping, enrichment, segmentation, ICP creation
Ability to build and troubleshoot multi-step automation workflows
Experience with Clay, Apollo, ZoomInfo or similar platforms
Strong analytical skills and KPI-driven optimization ability
Comfortable in high-speed, high-accountability environments
Logistics familiarity = bonus

A-players only — this role requires precision, creativity, and execution.

Success Metrics

High-quality, accurate lead lists built at scale
Systems that generate consistent qualified interest & booked meetings for our users
Improved deliverability, open rates & reply rates
Reliable automation workflows with minimal errors
Documented outbound frameworks that compound over time

Outbound visible → measurable → engineered for scale.

Schedule

Full-time, flexible schedule. 9AM EST — 5PM EST.

Location

Hybrid (Must be GTA-based)

WFH + Co-Working Space in Downtown Toronto

Compensation

$55,000–$65,000 base salary

This role includes retention-based incentives tied to user retention.

Benefits

Flexible PTO & company-wide holidays
Health coverage
Access to premium training, masterminds, certifications
Opportunity to work with leading logistics + SaaS brands

Performance > hours. Output > presence.

The Spiral Agency Core Values

1. Ownership with Humility

We take initiative and and move projects forward - not because we have all of the answers, but because we are committed to finding them. We improve what we touch, own outcomes fully, and build alongside the team — not above it.

2. Relentless Curiosity

We never stop asking why. We experiment, test, and break things to rebuild them better. Innovation isn’t a buzzword here — it’s a habit.

3. Integrity in Action

We say what we mean and do what we say. We hold ourselves and our peers accountable to a higher standard — even when no one’s watching.

Why This Role Matters

You're joining at a scaling moment — not maintenance mode.
You will set the pace.
You will influence the roadmap.
You will design the systems that directly produce revenue.

If you want to engineer the infrastructure behind real GTM growth — this is the role.

The Spiral Agency

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Outbound GTM Engineer (LinkedIn & Email)